Article
Private Equity In Sports – What Is Prompting The Boom In Investment?
Over the past two decades, the value of sports franchises and related assets has skyrocketed, with rapid revenue growth across various commercial streams including the more traditional broadcasting and sponsorship (both now of course more global than ever), to new commercial tie ups and off field year round monetisation of stadia. While the skyrocketing valuations have prompted some commentators to argue that we could be witnessing the formation of a "sports bubble", this does not seem correct to us.
Travers Smith LLP