Article
ASA Complaint Handling Changes: Sharper Processes, Tighter Deadlines And What Advertisers Should Do Now
The Advertising Standards Authority has revised its complaint handling procedures, introducing clearer expectations around evidence submission, transparency requirements, and review processes. These procedural updates may require advertisers to respond more quickly when complaints arise, with tighter deadlines for evidence submission and ruling suspension requests.
Global Advertising Lawyers Alliance (GALA)