Article
FTC Says It's Considering Revising The FTC's Impersonation Rule
The Federal Trade Commission is exploring whether to revise its Trade Regulation Rule on Impersonation of Government and Businesses to address how online platforms' ad-optimization practices may be enabling impersonation scams. Through an Advance Notice of Proposed Rulemaking, the FTC seeks public comment on potential new obligations for social media, search engines, and digital marketplace platforms to prevent fraudulent ads from reaching consumers.
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