Mondaq Blog
A Midsize and Boutique Go-to-Market Checklist
Key operational marketing strategies help midsize and boutique law firms streamline pitches, enhance client targeting, and scale growth—enabling them to compete effectively with larger firms through smarter systems, improved efficiency, and stronger business development foundations.
Understanding The Matrix: Mapping Your Firm's Capabilities in a Complex Legal Landscape
Discover how law firms can gain a competitive edge using "The Matrix"—a strategic framework that maps internal capabilities to client structures. Learn how this approach enhances business development, client retention, and firm-wide alignment in a complex legal marketplace.
The Importance of Change Management in Law Firms: Winning Lawyers' Support for Behavioral Change
Law firms must embrace structured change management to stay competitive. Success hinges on data-driven strategies, leadership buy-in, transparent communication, and continuous support to overcome cultural resistance and adapt to evolving client demands and technologies.
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5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)
Mike Mellor advises law firms on building efficient business development systems. He emphasizes industry focus, digital presence, pitch process optimization, experience tracking, and strategic social media use to help smaller firms compete effectively and win more business with fewer resources.
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