Mondaq Blog

When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

A conversation with HubSpot’s Danny Tessler

To generate law firm taglines, we experimented using ChatGPT. And guess what: they are not bad.

View the finalists for the 2026 U.S. In-House Counsel Celebration.

What could go wrong in a law firm pitch meeting with potential clients? Here’s a checklist for planning the meeting, fine-tuning your message, and asking for the business.

AI is no longer a future-facing concept in legal marketing. It’s embedded in Google search results, influencing visibility, shaping how prospects research firms, and changing how we measure marketing performance.

Despite the ongoing “client value squeeze” and rising interest in moving work downstream, even the most motivated legal departments may find it hard to switch law firms. In fact, while firms focus on competition, technology or pricing, the silent killer of new business is client inertia — your prospect’s simple resistance to change.

Tim Bajarin covers the tech industry’s impact on PC and CE markets.

Why does AI repeatedly quote the work of some lawyers, while others remain practically invisible? The difference isn’t luck. It’s market positioning.

Learn how to read legal marketing reports like a lawyer — not a marketer.

The law firms that grow consistently aren’t the ones with the biggest marketing budgets. They’re the ones that know what’s working and do more of it. Trouble is, it’s harder than it should be to tell which parts of your marketing strategy are working.

A homepage with multiple messages may solve political problems, but...

Clients can be challenging, demanding and frustrating. It can be easy to dismiss their complaints - and easier yet to stay in your comfort zone doing business as usual. But when you think about your own experiences as a client or customer, it becomes easier to empathize with a client’s situation.

Fresh year, fresh start! Consider this your guide to the most significant law firm marketing trends 2026 has in store.

January can be the reset button you need. If last year left you feeling like you were spinning your wheels or sending emails that nobody read, start differently this year. Follow these three business development tips for 2026 and focus on nurturing relationships.

The old model of a one-track legal career is fading. Lawyers have more agency and are open to exploring a wider range of job opportunities. Taking the non-linear legal career path, however, requires overcoming hesitation, fear and the status quo bias.

The marketing landscape is evolving faster than most lawyers realize. The good news? You don’t need a huge budget to keep up - just a smart approach. Here are five legal marketing shifts underway, along with actions you can take to get in front of them.

The following article serves as a strategic follow-up to LSaaS and Organic Growth, building on the premise that while Professional Sales Discipline is the missing pillar of growth, its application must align with the psychological reality of how lawyers operate. This series focuses on how a business development or sales team can enable and supplement lawyers’ sales efforts.

Is your law practice active on Reddit? If not, you may be missing out on a prime opportunity to establish your firm as an authoritative resource with “helpful information” that Google and AI search tools will prioritize in 2026. Here’s everything you need to know about creating an effective law firm Reddit marketing strategy.