Mondaq Blog

Law firm marketing strategies must involve a mindset shift towards digital marketing to reach clients in an increasingly online-focused world.

Technology can’t replace lawyers; however, today, more than ever, it plays a vital role in how firms find and retain new talent entering the legal space.

Unparalleled Insight into the Canadian In-House Counsel Profession

The truth is, most lawyers, most professionals of all stripes, aren’t very good on LinkedIn. After all, who has time to live on social media when you have billable hours to tend to? Here’s the good news: You don’t have to be a LinkedIn influencer or even a frequent poster for LinkedIn to be a potent business development tool.

To grow a legal practice, lawyers need to be continually thinking of ways to better serve their clients. So, what do clients want? One great way to add value, particularly for business clients, is having an “off the clock” fourth-quarter meeting with clients to discuss their needs and your services for the coming year.

Today’s consumers increasingly seek more than just quality products and services; they want to support companies that make a positive impact, by thoughtfully integrating corporate philanthropy into your marketing efforts, your business can do well by doing good.

Many lawyers feel compelled to pounce on a new business opportunity by immediately presenting the case for the firm. But crafting good follow-up questions and prompting a conversation is the better path to winning new business.

Celebrating Excellence in Canadian In-House Counsel.

A lawyer’s marketing and business development efforts are more effective when spent in industry or business-related organizations than bar association groups.

Build a personal brand that defines your industry and puts you at the centre of everyone’s conversations. You’re not here to simply participate. The stage is set, and your audience is waiting.