Article
Trade Dress in the Ice Cream Aisle: $23.785 Million Disgorgement Award Bolsters Brand Owner Rights in Product Packaging
A federal court awarded $23.785 million in damages after finding that minimalist ice cream packaging infringed a competitor's trade dress, demonstrating how combinations of simple design elements can create protectable rights. The decision establishes concrete standards for defining packaging trade dress, preserving design records, and quantifying damages when aesthetic choices become marketplace identifiers.
Mayer Brown