European Union: Consumer Protection

As Black Friday and Black Week approach Danish retailers, businesses must carefully navigate complex pricing regulations that govern how discounts can be advertised. A recent 4.25 million DKK fine for misleading price marketing demonstrates the serious consequences of non-compliance, making proper campaign planning essential for both November sales events and subsequent holiday promotions.

Italy's implementation of EU Directive 2024/825 introduces sweeping changes to consumer protection rules, requiring retailers to display standardized notices about product guarantees, durability information, and environmental claims. Will your business be ready when these mandatory disclosure requirements take effect on September 27, 2026?

From September 2026, businesses making environmental claims in Ireland will face heightened regulatory scrutiny under new EU-transposed legislation designed to combat greenwashing. The regulations introduce specific offences for misleading sustainability claims and grant the Competition and Consumer Protection Commission expanded enforcement powers, including criminal penalties of up to EUR100,000 and imprisonment for non-compliance.