Article
“We Are The Best” – When Does An Advertising Claim Become Risky?
The Hungarian Competition Authority has issued new guidance on market leadership claims in advertising, clarifying when businesses must substantiate statements like "the best" or "the cheapest." Understanding the distinction between subjective opinions and objectively verifiable claims is crucial, as improper use can lead to significant fines and reputational...
Global Advertising Lawyers Alliance (GALA)