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Marco Di Marino, Matt Hamory, Matt Quinn And Joanna Su, AlixPartners, Discuss Why "Hi-lo" Pricing Was Once A Viable Option But Is No Longer Working And Why They Recommend "Everyday Fair Price" Instead
Grocers are shifting away from hi-lo pricing—frequent sales and deep discounts—in favor of more consistent, everyday value as consumers grow weary of unpredictable pricing and inflation drives price sensitivity.
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