European Union: Advertising, Marketing & Branding

The Global Advertising Lawyers Alliance is hosting an exclusive program aboard the iconic Stad Amsterdam in Cannes, bringing together industry leaders to explore how responsible advertising, smart self-regulation, and bold creativity can work together to build stronger global brands. The event features fireside chats with Heineken's Global Digital Director and the Dutch Advertising Self-Regulatory Authority, examining the intersection of compliance and creative excellence.

Starting a sweepstakes business requires careful legal structuring to avoid gambling classification and regulatory penalties. Understanding the distinction between promotional sweepstakes and regulated gaming activities is essential for compliance across different jurisdictions. This guide examines the legal framework, licensing requirements, and corporate structures needed to operate a compliant sweepstakes company.

Gérard Haas et son équipe ont compilé pour vous les actualités clés afin de vous permettre de rester à jour sur les dernières tendances et évolutions des secteurs juridique et numérique.

The use of new technologies, including artificial intelligence, has become common due to the acceleration of creative processes, reduction of costs and the ability to quickly create content. In addition to these benefits, however, there are serious abuses by commercial entities, especially against people who enjoy public trust, such as doctors, whose authority is sometimes used in advertisements for commercial products, including dietary supplements.

Gérard Haas et son équipe ont compilé pour vous les actualités clés afin de vous permettre de rester à jour sur les dernières tendances et évolutions des secteurs juridique et numérique.

Dans ce premier épisode de notre nouveau format, nous plongeons au cœur d'une question que se posent de nombreuses entreprises : où s'arrête la liberté créative en matière de publicité ?

Le Tribunal de l'Union Européenne a confirmé le refus de l'EUIPO pour défaut de caractère distinctif de la marque...

The Markets in Crypto-Assets Regulation (MiCA) marked a turning point for crypto in Europe. It transformed a patchwork of national regimes into a harmonised, single framework across Member States. Malta chose to be at the forefront of crypto-regulation

On October 10, 2025, the new Italian law on artificial intelligence entered into force. This is the first national regulatory framework in Europe addressing the development, use..