European Union: Advertising, Marketing & Branding

Hungary's new advertising law, effective October 2026, introduces comprehensive restrictions on political advertisements and outdoor advertising placement. The regulation prohibits content that incites hatred or violates human dignity, limits political advertising to campaign periods, and significantly reduces available outdoor advertising surfaces while empowering municipalities to impose additional local restrictions.

Pop superstar Dua Lipa is pursuing a multi-million claim against Samsung Electronics over the unauthorized use of her photograph on television packaging.

Starting a sweepstakes business requires careful legal structuring to avoid gambling classification and regulatory penalties. Understanding the distinction between promotional sweepstakes and regulated gaming activities is essential for compliance across different jurisdictions. This guide examines the legal framework, licensing requirements, and corporate structures needed to operate a compliant sweepstakes company.