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This summer in Cannes, the Global Advertising Lawyers Alliance will be co-hosting “Cannes Rules!,” a full-day event devoted to advertising law and self-regulation. The first-ever event of its kind in Cannes, which will cover critical topics such as artificial intelligence, influencers, environmental marketing, and the vital role that self-regulation plays in the advertising ecosystem, is being presented in partnership with the Autorité de Régulation Professionnelle de la Publicité ("ARPP"), the European Advertising Standards Alliance ("EASA"), the ICAS Global Think Tank, and the International Chamber of Commerce ("ICC").
Cannes Rules! will take place on June 23, 2026 at La French Connexion, which is located in the Croisette Beach Hotel - MGallery. The event runs from 10:00 a.m. until 5:00 p.m.
The Cannes Rule! agenda includes the following sessions:
- “Creativity Has No Limit, Except Responsibility,” presented by ARPP;
- “Influencer Marketing,: (How) Are We Responsible," presented by EASA;
- “Trust Pays: The Business Case for Self-Regulation,” presented by the ICAS Global Think Tank;
- “Substantiation in the Age of AI-Assisted Personalization,” presented by GALA;
- “The Trust Test: Environmental Marketing Under the Spotlight,” presented by the ICC; and
- “Cannes Rules: Why Self-Regulation Powers Responsible Creativity,” featuring speakers from ARPP, EASA, GALA, the ICAS Think Tank, and ICC, and moderated by a representative from the International Advertising Association.
The speakers will be announced next month.
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