France: Advertising, Marketing & Branding

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Article
Beyond Borders: The Changing Landscape Of Advertising Regulation In Europe
The European Advertising Standards Alliance's 2025 report reveals significant trends in advertising complaints across 26 European countries, with online advertising accounting for nearly half of all cases. As AI-generated content and cross-border campaigns reshape the advertising landscape, the report examines how European cooperation and self-regulatory frameworks are evolving to address emerging challenges in digital marketing and influencer transparency.
European Union Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
France's Supreme Court Confirms Invalidity For Deceptiveness: Dates Suggesting False Heritage Can Mislead Consumers
France's Supreme Court has ruled that luxury trademarks incorporating dates suggesting centuries-old heritage can be invalidated when they mislead consumers about product quality and craftsmanship. The decision, following a CJEU preliminary ruling, addresses whether purchasing a historic trademark confers the original proprietor's history and know-how without genuine continuity of operations.
European Union IP
JD
Jones Day
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