Canada: Consumer Protection

As the demand for "clean beauty" and sustainable personal care products continues to grow, so too does the risk of deceptive advertising and greenwashing claims.

On June 12, 2026, Bill 10, titled the “Act to protect consumers against abusive practices related to ticket resale and online subscription renewals” (“Bill 10”), received assent. Through this reform, the Québec legislature has tightened the framework applicable to certain commercial practices, particularly with respect to online subscriptions, termination of contracts involving sequential performance, and ticket resale. Bill 10 amends, among other things, the Consumer Protection Act (“CPA”) and the Regulation respecting the application of the Consumer Protection Act (the “Regulation”).

British Columbia's consumer protection amendments take effect August 1, 2026, introducing significant changes to subscription contracts, direct sales restrictions, and disclosure requirements. Businesses must review their contracts and practices to ensure compliance with new cancellation rights, prohibited terms, and enhanced consumer protections.