Netherlands: Advertising, Marketing & Branding

Join industry experts as they explore the complex relationship between fashion and counterfeiting, examining how brands can protect their intellectual property while navigating the challenges of a global marketplace. This webinar will provide practical insights into combating counterfeit goods and safeguarding brand reputation in the fashion industry.

Pop superstar Dua Lipa is pursuing a multi-million claim against Samsung Electronics over the unauthorized use of her photograph on television packaging.

On June 25th in Cannes, the Global Advertising Lawyers Alliance will be hosting a program, “Supercharging Creativity Through Compliance" on board the iconic Clipper Stad Amsterdam...

Direct marketing is in the spotlight. The ACM is already enforcing existing rules for telemarketing more strictly, while stricter rules are on the way. In addition, with the update of the Code for Distribution of Advertisements by Email ("Email Code"), the rules for email marketing have been tightened.

Acup of coffee or a piece of chocolate tastes even better when you believe it's good for people and the planet. But are those sustainability claims accurate? The Netherlands Authority...

On 1 September, the Dutch Food and Consumer Product Safety Authority (NVWA) updated its Guidance on Reporting Unsafe Food.

Upfield (now Flora Food Group) must change the sales name of its product ROOMBETER. The plant-based product may compete with with butter as fiercely as it wishes.

The Dutch Supreme Court recently answered preliminary questions (questions of interpretation of the law) about online shopping. The Supreme Court's answers in the two cases...

The text "reduces swelling and relieves pain" cannot be used for a food supplement. Food law prohibits making medical claims. This carries a fine of €525 or €1050.