Netherlands: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

European Commission Fines Google EUR 2.95 Billion Over Abusive Practices In Online Advertising Technology

Last Friday, the European Commission imposed a fine of almost EUR 3 billion on Google. According to the Commission, the tech company abused its dominant market position when auctioning online advertising...

Netherlands Anti-trust

LL

Loyens & Loeff

Airbnb Trademark Ruling Clarifies Limits Of 'Advertising Services' In Class 35

On 21 May 2025, the General Court of the European Union dismissed an appeal by Airbnb challenging the partial revocation of the Airbnb trademark for "advertising"...

NG

Novagraaf Group

Awareness Campaign On Digital Services Act Launched By The Netherlands Authority For Consumers And Markets

The Netherlands Authority for Consumers and Markets (ACM) has launched an information campaign to raise awareness in respect of the rights users enjoy under the European Digital Services Act (DSA).

Netherlands Consumer

LL

Loyens & Loeff

Airbnb : Pas D'usage Sérieux, Pas De Publicité (Classe 35)

Le 21 mai 2025, le Tribunal de l'Union européenne a confirmé la déchéance partielle de la marque AIRBNB pour les services de « publicité » (classe 35)...

European Union IP

NG

Novagraaf Group

Lopen retailmerken niet langer gevaar?

European Union IP

NG

Novagraaf Group

Greenwashing: Liability And Litigation Risks In The Netherlands

Netherlands Media & IT

LL

Loyens & Loeff

ACM Starts Enforcement Of Sustainability Claims In Food Sector

Netherlands Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Price Information Hidden In The Small Print

Netherlands Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Single-use Plastics: An Update

Netherlands Environment

GA

Global Advertising Lawyers Alliance (GALA)

Le monde virtuel est-il le reflet du monde réel ?

European Union IP

NG

Novagraaf Group

The Power Of Omnichannel In Retail (Podcast)

Netherlands Law Performance

PV

Poelmann van den Broek

National Penalties For Breach Of Medical Device Advertising Rules

Netherlands Media & IT

TW

Taylor Wessing

Quand Les Chiffres Font Leur Numéro Dans La Jurisprudence Européenne Sur Les Marques

European Union IP

NG

Novagraaf Group

Boletín informativo de BUREN Escritorio internacional | España y Latinoamérica | Abril de 2024

Netherlands Commercial

B

Buren

Reform Of The EU Securitisation Framework—Part 7: Changes To The SRT Framework

European Union Finance

JD

Jones Day

Netherlands – Sanctions Lead To Professional Football Club Being Barred From Dutch Leagues

Netherlands International

DM

Duane Morris LLP

Procedimientos WHOA/esquema neerlandés: reducción significativa de tasas judiciales

Netherlands Insolvency

B

Buren

De rol van due diligence bij ESG-risico's

Netherlands Commercial

B

Buren

FMCG Intellectual Property FAQs – How To Align Your IP And Product Development Strategies

European Union IP

NG

Novagraaf Group

Terugblik: Een drukke sportzomer voor het merkenrecht

De afgelopen maanden is er volop geschreven over de verschillende grote sport evenementen zoals de Olympische Spelen in Parijs en het EK voetbal...

European Union IP

NG

Novagraaf Group

Court Of Justice Clarifies Discount Communication

This is important for any company that occasionally advertises a discount to consumers. Ever since the amended Price Display of Products Decree came into force in January 2023...

Netherlands Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Plant-Based Product Roombeter Must Change Name

Upfield (now Flora Food Group) must change the sales name of its product ROOMBETER. The plant-based product may compete with with butter as fiercely as it wishes.

Netherlands Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Preliminary Questions On Online Shopping: What Does The Dutch Supreme Court Say?

The Dutch Supreme Court recently answered preliminary questions (questions of interpretation of the law) about online shopping. The Supreme Court's answers in the two cases...

Netherlands Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Food Supplement Or Medicine? Manufacturer's Intent Is The Deciding Factor

Netherlands Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Merk En Naamcreatie: Meer Dan Een Beschrijving

Netherlands Media & IT

NG

Novagraaf Group

ROOMBETER Is Geen ROOMBOTER

Netherlands Consumer

NG

Novagraaf Group

Intellectueel eigendom in de sport: De race voor merkbescherming

European Union Media & IT

NG

Novagraaf Group

Festivals En Merken: Creatieve Strategieën Voor Succesvolle Promotie

Netherlands Media & IT

NG

Novagraaf Group

Wat als merken wereldwijd verschillen?

NG

Novagraaf Group

Advertising, Marketing & Promotion Comparative Guide

Netherlands Media & IT

HH

Hoogenraad & Haak advocaten

De luchthaven van Oakland wil haar naam wijzigen

European Union IP

NG

Novagraaf Group

Dutch Airline Found To Have Breached EU Law And Misled Consumers With Vague Sustainability Advertisements

Netherlands Transport

MF

McCann Fitzgerald

« Faute de grives je bois du merle » - Une idée marketing ingénieuse devenue contrefaçon

Netherlands Media & IT

NG

Novagraaf Group

Advertising, Marketing & Promotion Comparative Guide

Advertising, Marketing & Promotion Comparative Guide for the jurisdiction of Netherlands, check out our comparative guides section to compare across multiple countries

Netherlands Media & IT

HH

Hoogenraad & Haak advocaten

De luchthaven van Oakland wil haar naam wijzigen

De huidige officiële naam van de luchthaven van Oakland is Metropolitan Oakland International Airport. Oakland ligt in de baai van San Francisco en wil de naam...

European Union IP

NG

Novagraaf Group

Dutch Airline Found To Have Breached EU Law And Misled Consumers With Vague Sustainability Advertisements

The Green Claims Directive ("GCD") proposal was adopted by the European Commission in March 2023 and is expected to commence in the latter part of 2024. A more detailed note on the GCD can be found here.

Netherlands Transport

MF

McCann Fitzgerald

« Faute de grives je bois du merle » - Une idée marketing ingénieuse devenue contrefaçon

Le 21 février 2024, la Cour d'Appel de Paris a rendu son verdict concernant la marque de négoce « Faute de grives je bois du merle ». Clin d'œil à l'adage, ou subtile moquerie.

Netherlands Media & IT

NG

Novagraaf Group

DMA-Verplichtingen Treden In Werking; Een Globaal Overzicht Van De (Technische) Aanpassingen Van Poortwachters

Netherlands Media & IT

BB

Bureau Brandeis

Sustainability Claims In Advertising Ruled Misleading By Dutch Advertising Committee

A trade mark provides the holder with benefits for use in commercial practices, as it can for example be used in advertisement. However, it is key to ensure that advertising meets...

Netherlands Media & IT

TW

Taylor Wessing

District Court Of Amsterdam Declares Green Claims Of KLM Misleading And Unlawful

On 20 March 2024, the District Court of Amsterdam delivered a judgment in a case between Stichting ter bevordering van de Fossielvrij-beweging...

Netherlands Media & IT

OC

Osborne Clarke

Breaking: Court Judgment In First Dutch Greenwashing Class Action - Marketing Claims KLM Are Considered To Be Misleading

The judgment from the Amsterdam District Court follows from the class action lawsuit initiated by interest organization Fossielvrij against the Royal Dutch Airlines (KLM)...

Netherlands Litigation

LL

Loyens & Loeff

Strategisch merkenportfolio beheer: Snoeien doet bloeien

Bedrijven ontwikkelen zich voortdurend en dit is een natuurlijk gegeven in het bedrijfsleven, waar stilstand meestal achteruitgang betekent.

European Union IP

NG

Novagraaf Group

Court Rules That Airline KLM Made Misleading Green Claims About Its Activities

Netherlands Environment

RR

Rahman Ravelli Solicitors

The IP Dos And Don'ts Of The Olympic And Paralympic Games

NG

Novagraaf Group

The Digital Services Act – Are You Impacted And How?

Netherlands Media & IT

LL

Loyens & Loeff

Ambush Marketing: Harmless Fun Or Harmful IP Infringement?

NG

Novagraaf Group

Countdown To The 2024 Olympics: How To Navigate The IP Game

European Union Media & IT

NG

Novagraaf Group

Influencer marketing en regelgeving: Wat moet je weten over reclamewetgeving?

European Union Media & IT

NG

Novagraaf Group

Walking The Line: How Brands And Influencers Can Both Succeed Online

European Union Media & IT

NG

Novagraaf Group

De grenzen van portretrecht in de digitale reclamewereld

European Union IP

NG

Novagraaf Group

[Blog] Influencer marketing: Wat moet je weten over reclamewetgeving?

European Union Media & IT

NG

Novagraaf Group

Trademarks And Branding: Why You Should Be Tracking Your Brand Development Decisions

NG

Novagraaf Group

Would A Rose Apple By Any Other Name Taste As Sweet?

ML

Milbank LLP

Parallel Imports: When Is Rebranding Generic Medicinal Products Justified?

European Union IP

NG

Novagraaf Group

Dutch Class Actions Team Writes Commentary On Greenwashing Class Action V. KLM

Netherlands Litigation

LL

Loyens & Loeff

Facebook Schond Wet Bij Verwerking Gegevens Nederlandse Gebruikers

Netherlands Privacy

DG

DMCC Group

Online merkinbreuk: HvJEU concludeert dat Amazon aansprakelijk kan zijn voor handel in nep Louboutin-schoenen

European Union IP

NG

Novagraaf Group

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Latest Videos

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1,49 Milliard € D'amende : Pourquoi L'UE A Annulé La Sanction Google? (Video)

HA

Haas Avocats

RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

Viral Greek Advertisement With LGBTQ+ Representation Ruled Legal By The Advertising Self-Regulation Council (Video)

GA

Global Advertising Lawyers Alliance (GALA)

3 Minutes On The Right Of Personal Portrayal (Video)

AM

Arendt & Medernach

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