What does the future of retail look like? In a world where physical and online shopping are increasingly merging, a strong omnichannel strategy is essential for retailers. In the latest episode of our office podcast "Even Straightening," Thijs Cornel, Niels van den Bogaard and Loek Berendsen of Bold Rethink discuss how seamless integration of different sales channels can determine retailers' success.
Our specialists cover the main pillars of an effective omnichannel strategy, including sales, services, and marketing. They also discuss how a retail company can successfully transform from a physical store to an online environment and what role IT and legal aspects play in this process.Loek Berendsen, CEO ofBold Rethink, provides valuable tactical and strategic insights on the business impact of this strategy, while Niels van den Bogaard, lawyer in commercial contracts, IP & IT, explains the legal nuances.
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