Worldwide: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
Surveillance Pricing Class Actions Are Here
Companies deploying tracking technologies and algorithmic pricing face a new wave of class action litigation that merges wiretapping claims with deceptive pricing allegations. These lawsuits leverage the ECPA's crime-tort exception and state consumer protection statutes to challenge privacy policies that fail to disclose how consumer data feeds into dynamic pricing engines. The convergence of these two litigation trends creates compounded exposure across industries using data-driven pricing strategies.
United States Privacy
FK
Frankfurt Kurnit Klein & Selz
Article
Washington AG Targets Grocery Stores Over BOGO Offers (Podcast)
Washington Attorney General Nick Brown has filed a lawsuit against major grocery chains Albertsons, Safeway, and Haggen, alleging deceptive "buy one, get one free" promotions that may have overcharged consumers nearly $20 million. The case examines whether these retailers artificially inflated prices before BOGO sales and then reduced them afterward, raising critical questions about pricing transparency and what "free" really means in retail advertising.
United States Media & IT
KD
Kelley Drye & Warren LLP
Article
Inside The Ad Law Tool Kit: Email Marketing
Commercial email marketing presents significant legal challenges under federal and state regulations. Understanding the Federal CAN-SPAM Act's requirements for truthful headers, opt-out mechanisms, and proper identification, alongside state-specific laws like California's Section 17529.5, is essential for organizations seeking to minimize litigation risks while maintaining effective marketing campaigns.
United States Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
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