United Kingdom: Media, Telecoms, IT, Entertainment

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
The New AI Labelling Rules For "Deployers" In The Advertising Supply Chain
Starting 2 August 2026, the EU AI Act will require businesses using AI to generate images, audio, video or certain text for professional purposes to label that content as AI-generated or manipulated. This obligation applies broadly to "deployers" of AI systems, including both advertisers and agencies, and extends beyond EU borders to capture UK and US businesses whose AI content reaches EU audiences. The rules focus particularly on "deepfakes" - content that falsely appears authentic - with significant fine
United Kingdom Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
European Commission Fines AliExpress A Record €550 Million For Breaching Digital Services Act
The European Commission has imposed a historic €550 million fine on AliExpress for violations of the Digital Services Act, marking a significant enforcement action in the regulation of digital platforms. This unprecedented penalty raises critical questions about compliance obligations for major e-commerce platforms operating in the European Union and the Commission's approach to enforcing digital marketplace standards.
European Union Media & IT
LS
Lewis Silkin
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Gambling

IT and Internet

Article
Charting A New Course For Computer-Implemented Inventions: The Emotional Perception Test Sets Sail At The UKIPO
A recent UKIPO decision has provided the first detailed application of the Supreme Court's landmark Emotional Perception AI test to computer-implemented inventions, revealing how the new framework produces materially different outcomes from the old Aerotel approach. The case involving FLIR Belgium's marine navigation display patent demonstrates that Hearing Officers are prepared to take a more nuanced, feature-by-feature view than initial Examiner assessments, particularly when features serve safety-critica
United Kingdom IP
LS
Lewis Silkin
Article
Google Android: CJEU Confirms €4.125bn Fine And Supports European Commission Position On Exclusionary Abuses
The EU Court of Justice has delivered a landmark ruling in Google and Alphabet v Commission, upholding a €4.125bn fine for anticompetitive practices involving the Android operating system. The judgment clarifies crucial principles about abuse of dominance in digital markets, particularly regarding when the as-efficient competitor test applies and how exclusionary effects should be assessed in ecosystems characterized by network effects and high barriers to entry.
European Union Anti-trust
M
Macfarlanes LLP
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Telecoms, Mobile & Cable Communications

Article
Don’t Hang Up On Compliance: How Virgin Media’s Cancellation Tactics Turned Into A £28 Million Fine
Ofcom has issued its largest ever consumer protection fine of £28 million against Virgin Media for systematically preventing customers from cancelling their contracts through deliberate call-dropping, excessive transfers, and pressured retention tactics. The investigation uncovered a nearly three-year campaign of misconduct, financially incentivised through commission schemes, that forced over a million customers to navigate unreasonable barriers when attempting to leave. This landmark enforcement acti
United Kingdom Consumer
DM
Duane Morris LLP
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Media & Entertainment Law

Article
With Great IP Comes Great Responsibility
Sony's leaked 2014 agreement with Marvel reveals strict contractual obligations requiring regular Spider-Man content production to retain IP rights, demonstrating the strategic power of performance-based licensing terms. The document exposes how Marvel maintained creative control and exclusivity windows despite selling the film rights, offering insights into high-stakes intellectual property negotiations in the entertainment industry.
United Kingdom IP
MC
Marks & Clerk
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Advertising, Marketing & Branding

Article
Client Alert Reference Pricing: High Court Ruling Grants Greater Flexibility To Traders
The High Court has rejected the Competition and Markets Authority's attempt to impose a fixed volume ratio requirement on reference pricing, ruling that volume alone cannot determine whether a pricing strategy misleads consumers. This landmark decision introduces new considerations around traders' subjective beliefs and market characteristics, fundamentally reshaping how regulators can enforce consumer protection law in the era of was/now pricing.
United Kingdom Consumer
WT
Winston Taylor
Article
A Wake-up Call On Reference Pricing: High Court Rejects CMA's 1:2 Ratio
The High Court has rejected the CMA's proposed 1:2 fixed volume requirement for reference pricing, ruling that low sales volumes at a higher price do not automatically render discount claims misleading. While Emma Sleep admitted specific breaches of consumer protection law, the Court held that compliance depends on a holistic assessment including the retailer's genuine belief in achieving sales at the reference price, rather than a rigid sales ratio.
United Kingdom Consumer
GW
Gowling WLG
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