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A New Era In Advertising: Amendments To The Regulation On Commercial Advertising And Unfair Commercial Practices
The Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices1 (the “Amending Regulation”), prepared by the Ministry of Trade, will enter into force on 1 August 2026. The Amending Regulation introduces comprehensive amendments through sixteen articles, with significant changes concerning definitions, discounted sales, environmental claims, consumer reviews, advertisements disseminated through social media influencers, targeted advertising, and prohibited advertisements.
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