Turkey: Consumer Protection

Digital advertising has transformed trademark infringement beyond traditional uses, as competitors can now leverage Google Ads to redirect consumer searches through keywords and targeting parameters. A recent Turkish court decision examines how using a rival's registered trademark as a search term constitutes both trademark infringement and raises questions about unfair competition when sponsored ads appear above organic search results.

Anayasa Mahkemesi (“Mahkeme”), 12.02.2026 tarihli ve E.2024/187, K.2026/42 sayılı kararıyla, e-ticaret alanında aracı hizmet sağlayıcıların tüketiciye karşı sorumluluğunu sınırlayan iki önemli kanun hükmünü Anayasa’ya aykırı bularak iptal etmiştir. Karara konu uyuşmazlık, bir tüketicinin e-ticaret platformu üzerinden satın aldığı ayıplı mal nedeniyle uğradığını ileri sürdüğü manevi zararın tazminini talep ettiği bir davadan kaynaklanmaktadır.

By its decision dated 12.02.2026 and numbered E.2024/187, K.2026/42, the Constitutional Court (the “Court”) annulled two important statutory provisions limiting the liability of intermediary service providers towards consumers in the field of e-commerce, on the grounds that they were unconstitutional.

The Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices, published in the Official Gazette on 1 July 2026, introduces comprehensive amendments to the existing framework.

Turkey's parliament has adopted sweeping amendments to the Soil Conservation and Land Use Act that impose unprecedented restrictions on the alcohol industry, including comprehensive bans on sponsorship, promotion, and brand-stretching...

In line with the rapid expansion of electronic commerce, online food ordering services have evolved into a strategically significant market for both consumers and service providers.

Turkey's new Regulation on Certification and Marketing of Vine Saplings and Propagation Material establishes comprehensive quality standards and certification procedures for vine production.

Turkey's Product Safety and Technical Regulations Law No. 7223 establishes a comprehensive liability framework for all economic operators in the dietary supplement sector, from importers and distributors to authorized representatives.

Turkey has introduced comprehensive regulations governing the production, certification, and marketing of cereal seeds, establishing strict quality standards and mandatory variety registration requirements.

30 Ekim 2024 tarihli Resmi Gazete'de, Tüketicinin Korunması Hakkında Kanun ile Bazı Kanunlarda Değişiklik Yapılmasına Dair Kanun ("Kanun") yayımlanmış olup...

"Şimdi Al Sonra Öde" ("BNPL") pazarı, tüketici tercihlerinin değişmesi ve elektronik ticaretin ("e-ticaret") kullanımının yaygınlaşması sonucunda son yıllarda dikkat çekici bir büyüme yaşamıştır.

The "Buy Now Pay Later" market has experienced significant growth in recent years, driven by changing consumer preferences and the rise of e-commerce.