Netherlands: Intellectual Property

Een persoonlijk logo, een sponsorcontract en een groeiend bereik op sociale media kunnen een sporter al vroeg in de carrière commerciële waarde geven.

An athlete's name, image and online presence can represent significant commercial value. But who is permitted to use that image, for what purposes and for how long? We asked Peter Verbeke – former CEO of RSC Anderlecht and currently Head of the Sports Law Practice at PowerPlay – to share his experiences from the perspectives of both football club and professional athlete.

Novagraaf serves as a comprehensive partner for intellectual property strategy, protection, and defense. Subscribe to their monthly Perspectives newsletter to access expert advice, webinars, and exclusive content on IP matters.

We regularly receive reports from customers that they are being approached by companies pretending to be official IP agencies. If you receive any letters, emails, invoices or other notifications from third parties, do not make any payments until you confirm their legitimacy.

Wij ontvangen regelmatig meldingen van onze klanten die worden benaderd door bedrijven die zich voordoen als officiële instanties op het gebied van intellectuele eigendom (IE). Daarbij gaat het onder meer om spookfacturen en andere misleidende betalingsverzoeken.

Novagraaf serves as a comprehensive partner for intellectual property strategy, protection, and defense. Subscribe to their monthly Perspectives newsletter to access expert advice, webinars, and exclusive content on IP matters.

Op 4 maart 2026 publiceerde de Europese Commissie haar wetgevingsvoorstel voor de Industrial Accelerator Act (IAA), het antwoord van de EU op de toenemende concurrentie in het mondiale industriële landschap.

On 4 March 2026, the European Commission published its legislative proposal for the Industrial Accelerator Act (IAA), the EU’s response to an increasingly competitive global industrial landscape.

A Hermès Birkin bag, the Oran sandal or a Maison Francis Kurkdjian perfume... these days, there is a cheaper alternative for virtually every iconic luxury product. On TikTok, Instagram and YouTube, these products are widely showcased as "dupes": affordable alternatives that promise the same look or experience as the original.