Brazil: Trademark

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.

BRPTO Launches Call For Contributions On Regulatory Options For Electronic Games

Brazil's Patent and Trademark Office has opened a 60-day public consultation period to gather stakeholder input on regulatory frameworks for electronic game registration.

LA

Licks Attorneys

BRPTO Publishes Its Proposals To Amend The Brazilian Patent Statute

On Friday, June 19, 2026, the Brazilian Patent and Trademark Office (BRPTO) published a report prepared by the Working Group on the Revision of Law #9,279/96 (the Brazilian Patent Statute...

LA

Licks Attorneys

BRPTO Changes Rules For High-Renown Applications

The Brazilian Patent and Trademark Office has introduced new rules allowing trademark owners to consolidate multiple registrations under a single high-renown status application. This procedural change, effective immediately through Normative Ordinance #68/2026, enables special protection across different classes of goods and services. The amendment responds to stakeholder feedback and aims to streamline the process for owners of widely recognized brands operating in diverse market segments.

LA

Licks Attorneys

BRPTO Opens Consultation On Position Marks

The Brazilian Patent and Trademark Office has launched a public consultation to establish examination criteria for position marks, marking a pivotal development...

LA

Licks Attorneys

BRPTO Updates Trademark Guidelines: New Rules On High-renown Status And Madrid Protocol Filings

LA

Licks Attorneys

ANP Revises Rules On Maintaining Registration In The Permanent Offer

MB

Mayer Brown

Secondary Meaning In Brazil: Effective Recognition Under A Consolidated Set Of Rules

VI

Venturini IP

[Blog] Brésil : Simplification et nouvelles options pour protéger vos marques

NG

Novagraaf Group

High Renown Trademark Recognition In Brazil: Key Insights

CT

Chang Tsi & Partners

INEA Establishes Voluntary Sustainability Criteria To Extend Environmental License Terms In The State Of Rio De Janeiro

Brazil Environment

MB

Mayer Brown

Brazil Announces First Major IP Fee Revision Since 2012

RT

RNA, Technology and IP Attorneys

Brazilian Trademark And Patent Official Fees To Increase Substantially! Up To 49% Increase In Some Categories!

CT

Chang Tsi & Partners

Brazil Introduces New Rules On Acquired Distinctiveness In Trademark Registration

VI

Venturini IP

Registering Trademarks in Brazil: What You Need to Know

HS

Harris Sliwoski

Anti-corruption Law Gains New Enforcement Tools; Read The Newsletter

Brazil Commercial

KL

KLA Advogados

Substância Econômica em BVI e Cayman têm atualizações

Worldwide Wealth Mgt

KL

KLA Advogados

STJ, STF e TRFs julgam dividendos, PERSE, IPVA e PIS/Cofins

KL

KLA Advogados

E-book Resume O Que É A Reforma Tributária E Seus Principais Tópicos

KL

KLA Advogados

Nulidade de deliberação e riscos no M&A: confira a newsletter

Brazil Commercial

KL

KLA Advogados

Nova tabela de retribuições do INPI entrará em vigor em agosto

Entre outras alterações, portaria do INPI traz reajuste médio de 24,1% nos valores, para recompor defasagem inflacionária acumulada desde o último reajuste, em 2012...

KL

KLA Advogados

World Intellectual Property Day Highlights The Creative Industries

Celebrated this Friday, the 25th, World Intellectual Property Day highlights the strategic role of intangible assets in driving innovation, competitiveness, and sustainable development.

KL

KLA Advogados

Brazilian Patent And Trademark Office Allows Trademark Registration For Slogans

The Brazilian Patent and Trademark Office ("BPTO") announced, through its Trademark Director, Schmuell Lopes Cantanhede, on October 30, 2024...

GA

Global Advertising Lawyers Alliance (GALA)

The New Brazilian Patent Trademark Office ("BRPTO") Guidelines For Trademark Registration Of Advertising Expressions/Slogans

In the contemporary commercial landscape, a trademark transcends its basic function of identifying products or services to become a strategic element of communication and differentiation in the market.

VI

Venturini IP

INPI passará a aceitar registro de marcas com slogans

KL

KLA Advogados

INPI Expands Interpretation And Will Begin Accepting Trademark Registrations With Slogans

KL

KLA Advogados

Slogans In Brazil: BPTO To Start Registering Trademarks With Advertising Expressions

MB

Mayer Brown

Trademarks Comparative Guide

HA

Hallem Advogados

Trademarks: More Than A Description

NG

Novagraaf Group

Sponsored Links In Brazil: Will Courts Ban Them?

GA

Global Advertising Lawyers Alliance (GALA)

Legal Framework For Games And Its Perspective From The Intellectual Property Point Of View

VI

Venturini IP

Sports Betting And Its Regulation In Brazil: New Possibilities For Trademark Registration

Brazil Media & IT

VI

Venturini IP

Industrial Design In The Spotlight: Key Takeaways In Brazil

MB

Mayer Brown

Position Trademarks In Brazil: Review Of Two Years Of Protection

VI

Venturini IP

Legal Framework For Games And Its Perspective From The Intellectual Property Point Of View

Law No. 14.852 came into force in Brazil last May, establishing the legal framework for the electronic games industry in the country.

VI

Venturini IP

Sports Betting And Its Regulation In Brazil: New Possibilities For Trademark Registration

Online sports betting is booming all over the world, not only in traditional markets such as the United States and the United Kingdom, but also in emerging countries such as Brazil.

Brazil Media & IT

VI

Venturini IP

Industrial Design In The Spotlight: Key Takeaways In Brazil

Investing in the creation of industrial designs is critical in modern business practice, as it allows a company's product to stand out in an increasingly competitive market dynamic.

MB

Mayer Brown

Position Trademarks In Brazil: Review Of Two Years Of Protection

Following up our previous article on the availability of position trademarks in Brazil that came into force on October 1st, 2021, by means of Brazilian PTO´s (BRPTO) Ordinance Nº 37/2021...

VI

Venturini IP

Industrial Designs Guidelines Second Edition To Cover Ornamental Representation Of Trademarks In Industrial Designs

MB

Mayer Brown

Molecular Biology And Intellectual Property: Planning The Protection Of Your Invention

Advances in molecular biology have contributed to benefits in the areas of medicine, agronomy, and biotechnology.

LA

Leão Advogados Associados

Moving Forward Towards The Formal Application Of The "Secondary Meaning" Institute By The Brazilian PTO

As a rule, trademark is a distinctive sign capable to identify a single commercial source of goods and services.

VI

Venturini IP

Brazil To Join The Hague System For Registration Of Industrial Designs

The Hague System for the International Registration of Industrial Designs offers a convenient and a feasible solution for conducting smooth business and Design protection...

SR

S.S. Rana & Co. Advocates

New Rules For The Registration And Annotation Of Contracts With The BPTO

Removal of mandatory notarization and apostille/legalization of foreign signatures and acceptance of digital signatures without ICP-Brasil certificate.

VI

Venturini IP

New BPTO Rules For Contracts

MB

Mayer Brown

All Necessary Procedures For Registering A Position Trademark In Brazil Are Finally Implemented By The Brazilian PTO (INPI)

VI

Venturini IP

Accession Of Brazil To The Hague Agreement On Industrial Designs Approved By The Federal Senate

VI

Venturini IP

Brazil One Step Closer To Joining Hague System For International Designs

B

Boult Wade Tennant

The Potential Of The Metaverse And Its Legal Challenges

VI

Venturini IP

Ao Valor Econômico, Ana Carolina Cesar Aborda Temas Relacionados Ao Metaverso

KL

KLA Advogados

Newsletter - December/21 - Intellectual Property

KL

KLA Advogados

Newsletter - Dezembro/21 - Propriedade Intelectual

KL

KLA Advogados

Position Marks In Brazil: Now A Reality

MB

Mayer Brown

Intellectual Property Right Assignments Q&A: Brazil

KL

KLA Advogados

Intellectual Property Right Licences Q&A: Brazil

KL

KLA Advogados

Intellectual Property Right Licences Q&A: Brazil

KL

KLA Advogados

Intellectual Property Right Assignments Q&A: Brazil

KL

KLA Advogados

Industry 4.0 And Intellectual Property In Brazil

DS

Dannemann Siemsen

Co-Ownership Of Trademarks Now Available

FZ

Fross Zelnick Lehrman & Zissu, PC

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Latest Videos

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Ilitia – Entrepreneurship And Intellectual Property (Video)

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CLD Legal

Emprende Legalmente: Webinar (Video)

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CLD Legal

Emprendimiento Marcas No Registradas (Video)

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CLD Legal

Impact Of Digital Environment On Intellectual Property (Video Content)

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