Brazil: Trademark

The Brazilian Patent and Trademark Office has introduced new rules allowing trademark owners to consolidate multiple registrations under a single high-renown status application. This procedural change, effective immediately through Normative Ordinance #68/2026, enables special protection across different classes of goods and services. The amendment responds to stakeholder feedback and aims to streamline the process for owners of widely recognized brands operating in diverse market segments.

The Brazilian Patent and Trademark Office has launched a public consultation to establish examination criteria for position marks, marking a pivotal development...

The Brazilian Patent and Trademark Office has introduced significant updates to its Trademark Guidelines, effective June 2026, reshaping how high-renown trademarks are recognized and how Madrid Protocol filings are processed. These changes offer new strategic opportunities for multinational brands while requiring procedural adjustments for trademark applicants operating in Brazil.

The Brazilian Patent and Trademark Office ("BPTO") announced, through its Trademark Director, Schmuell Lopes Cantanhede, on October 30, 2024...

In the contemporary commercial landscape, a trademark transcends its basic function of identifying products or services to become a strategic element of communication and differentiation in the market.

Mudança do Instituto Nacional da Propriedade Industrial visa fortalecer o reconhecimento de marcas e incentivar o dinamismo no uso de elementos publicitários no mercado

The Hague System for the International Registration of Industrial Designs offers a convenient and a feasible solution for conducting smooth business and Design protection...

Removal of mandatory notarization and apostille/legalization of foreign signatures and acceptance of digital signatures without ICP-Brasil certificate.

In other words, with this change, the know-how may return to the licensor at the end of the contract.