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Article
India Tightens Oversight On AI-Generated Content Under IT Rules
The Ministry of Electronics and Information Technology (MeitY) has released proposed amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (hereinafter referred to as the "Draft Amendment"), with an addition to the clear labeling of synthetically generated content in the Draft Amendments already placed in public domain via notice dated April 21, 2026
India Technology
SR
S.S. Rana & Co. Advocates
Article
ASCI Issues Draft Guidelines For Responsible Labelling Of AI-Generated Content In Advertising
Given the increased proliferation of Artificial Intelligence (AI) across various industries and markets, regulatory scrutiny around application of AI has been rather inevitable. This reflects in Advertising Standards Council of India’s (ASCI) Draft Guidelines for Responsible Labelling of AI-Generated Content in Advertising published on 8 May 2026 (Draft ASCI Guidelines).
India Media & IT
KC
Khaitan & Co LLP
Article
Frontier AI Risk Defence: The New Standard For Incident Response
On 26 April 2026, the Indian Computer Emergency Response Team (CERT-In) issued an advisory titled, “Defending Against Frontier AI Driven Cyber Risks” (Advisory), categorised as high severity. While framed as an advisory, it reflects a clear regulatory shift. Artificial Intelligence (AI) incident preparedness is no longer a matter of best practice, it is increasingly a baseline compliance expectation against which organisational readiness may be assessed.
India Technology
KC
Khaitan & Co LLP
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