Article
How Do You Promote That Your Product Doesn't Have "Forever Chemicals"?
Caraway Home sells ceramic nonstick cookware. In its advertising, Caraway promoted its cookware as being different from traditional nonstick cookware that is commonly coated with polytetrafluroethylene ("PTFE") – a type of fluoropolymer often referred to as a "forever chemical."
Global Advertising Lawyers Alliance (GALA)