United Kingdom: Sport

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Navigating The Premier League's Front-Of-Shirt Betting Sponsorship Ban
With two seasons remaining before the Premier League's voluntary ban on front-of-shirt betting sponsors, 11 clubs have increased betting partnerships, capitalizing on record fees before the deadline. This raises questions about future sponsorship strategies, potential workarounds by betting firms, and whether the Premier League will adopt Virtual Perimeter LED advertising to offset revenue losses.
United Kingdom Media & IT
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