United Kingdom: Sport

The U.K. ICO has recommended significant changes to online advertising consent requirements that could reduce cookie banners and create new opportunities for publishers and adtech intermediaries. These proposed amendments to PECR would introduce exceptions for certain lower-risk advertising activities, though questions remain about alignment with EU regulations and the practical impact on the digital advertising ecosystem.

The All England Lawn Tennis Club has built one of sport's most valuable brands through strategic trademark protection spanning nearly 150 years. From its iconic purple and green color combination to carefully curated partnerships with brands like Rolex and Slazenger, Wimbledon demonstrates how intellectual property rights can safeguard prestige while enabling selective commercial opportunities.

This collection explores critical developments across multiple sectors including sports regulation, AI infrastructure, consumer financial health, cybersecurity threats, healthcare compliance, and banking model risk management.

From baseball's Hawk-Eye precision to Nike's neuroscience-inspired footwear, this World Intellectual Property Day exploration reveals how patents, trademarks, and strategic IP protection are transforming athletic...

Major League Baseball's Automated Ball-Strike system represents decades of technological evolution, from Dr. Paul Hawkins' early computer vision research to Sony's Hawk-Eye camera network...

Over the past two decades, the value of sports franchises and related assets has skyrocketed, with rapid revenue growth across various commercial streams including the more traditional broadcasting and sponsorship (both now of course more global than ever), to new commercial tie ups and off field year round monetisation of stadia. While the skyrocketing valuations have prompted some commentators to argue that we could be witnessing the formation of a "sports bubble", this does not seem correct to us.

Every October and November, we gather for Inspire — our annual celebration of customers, partners, and innovation.

While studying in the UK, many international students seek to undertake employment, work placements or volunteer work. Students who hold visas granted...

In our previous article, we explored how AI is reshaping contractual negotiations with athletes, bringing advanced data analytics and predictive modelling into a process...