United Kingdom: Media, Telecoms, IT, Entertainment

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
Advertising In ChatGPT: What Retailers Need To Know
OpenAI's integration of advertisements into ChatGPT marks a significant shift in how retailers can reach consumers through conversational AI. As this emerging channel offers contextual relevance at moments of genuine purchasing intent, retailers must navigate complex advertising regulations, data protection requirements, and sector-specific rules to ensure compliance while capitalizing on this novel marketing opportunity.
United Kingdom Media & IT
BJ
Browne Jacobson
Article
Accessibility by Design: What the ASA’s Guidance Means for Your Business
Recent guidance from the Advertising Standards Authority clarifies when accessibility features like audio description, closed captions, and signing must include material information in advertisements. Marketing teams face new considerations around campaign planning and compliance to ensure visually and hearing-impaired audiences receive the same essential information as other consumers.
United Kingdom Media & IT
SM
Shakespeare Martineau
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Article
Developing Land With Telecoms Apparatus: How The Electronic Communications Code Can Impact Project Delivery
Acquiring or developing land with telecoms apparatus requires careful navigation of the Electronic Communications Code. Operators hold powerful statutory protections that can restrict landowners' ability to relocate or remove equipment, creating potential delays and unexpected costs. Understanding your rights and obligations early in the development process is essential for managing timelines, negotiating effectively, and avoiding complications once construction begins.
United Kingdom Real Estate
TLT
Article
The Electronic Communications Code: Key Landowner Rights And Operator Risks
Telecoms operators rely on the Electronic Communications Code to secure rights over land, but landowners retain important powers that can affect network deployment and maintenance. Understanding the interplay between statutory protections, lease renewal regimes, and contractual relocation provisions is essential to managing risk and avoiding costly disputes over apparatus installation and removal.
United Kingdom Media & IT
TLT
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Article
Counting The Cost Of False Association: When Does Use Of A Mark Go Beyond Information And Become Infringement?
The High Court examined whether an events company's use of prestigious brand names like VANITY FAIR and GQ on its website constituted trade mark infringement and passing off. The case centered on whether promotional references to exclusive invitation-only events crossed the line from legitimate identification to misleading consumers about a commercial connection with the trade mark owner.
United Kingdom IP
WS
Winckworth Sherwood
Article
Game Developer And Publisher Battle Over Step In Rights
A High Court ruling examines a contentious dispute between a video game developer and publisher over milestone-based funding and "step in" rights for the first-person shooter Six Days in Fallujah. With over $50 million in development costs at stake and allegations of conspiracy to acquire proprietary source code, the court declined to grant either party interim control of the game's development, leaving both sides without the "keys to the kingdom" pending a full trial.
United Kingdom Litigation
LS
Lewis Silkin
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Article
Marketing Using AI: New Tech, Same Old Stereotypes?
Recent ASA decisions highlight how AI-generated advertising content can perpetuate harmful gender stereotypes and offensive imagery, particularly through deepfake technology. As generative AI becomes increasingly prevalent in marketing campaigns, regulators are emphasizing that marketers remain fully responsible for ensuring their AI-generated content complies with advertising standards, regardless of the technology used to create it.
United Kingdom Technology
MR
Mills & Reeve
Article
Counting The Cost Of False Association: When Does Use Of A Mark Go Beyond Information And Become Infringement?
The High Court examined whether an events company's use of prestigious brand names like VANITY FAIR and GQ on its website constituted trade mark infringement and passing off. The case centered on whether promotional references to exclusive invitation-only events crossed the line from legitimate identification to misleading consumers about a commercial connection with the trade mark owner.
United Kingdom IP
WS
Winckworth Sherwood
Article
Advertising In ChatGPT: What Retailers Need To Know
OpenAI's integration of advertisements into ChatGPT marks a significant shift in how retailers can reach consumers through conversational AI. As this emerging channel offers contextual relevance at moments of genuine purchasing intent, retailers must navigate complex advertising regulations, data protection requirements, and sector-specific rules to ensure compliance while capitalizing on this novel marketing opportunity.
United Kingdom Media & IT
BJ
Browne Jacobson
See more