Article
Franchise IP’s New Frontier: Legal Issues In The Rise Of Immersive Entertainment
Immersive, venue-based adaptations of film and TV franchises are creating unsettled legal questions about copyright classification, rights grants, and compensation structures. Using The Wizard of Oz at the Sphere as an example, this analysis explores whether these spatial experiences constitute mere exhibition or transformative derivative works, and examines the implications for legacy IP, talent rights, guild obligations, and the emergence of immersive entertainment as a distinct distribution window.
United States
IP