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A New Era Of Protection: Taylor Swift, AI, And Trademark Law
Taylor Swift's recent trademark filings with the USPTO may represent a groundbreaking strategy to protect her voice and likeness from artificial intelligence-generated deepfakes and unauthorized digital replicas. Could this approach become a template for other public figures seeking to combat AI misuse through intellectual property law? The entertainment industry is no longer waiting for legislatures to catch up with rapid advances in AI technology.
Gowling WLG