ARTICLE
12 August 2026

Doing Business In Canada: Protecting Luxury Brands From Counterfeiting (Part 2)

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Aird & Berlis LLP

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Aird & Berlis LLP is a leading Canadian law firm, serving clients across Canada and globally. With strong national and international expertise, the firm’s lawyers and business advisors provide strategic legal advice across all areas of business law to clients ranging from entrepreneurs to multinational corporations.
Luxury brands operating in Canada face critical challenges at the border when combating counterfeit goods. The Canada Border Services Agency's Intellectual Property Rights Program offers powerful enforcement mechanisms, but requires formal enrollment and rapid response to detention notices. Understanding the statutory framework, operational mechanics, and response planning is essential before a detention occurs.
Canada Intellectual Property
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This article is Part 2 of , a four-part series on the legal and practical issues luxury brands most often face when operating in or selling to Canada. Part 1 addressed the upstream question of legal and operational readiness. Part 2 turns to the border itself: the statutory framework, the operational mechanics of the Canada Border Services Agency (“CBSA”) Intellectual Property Rights (“IPR”) Program and the response planning a luxury brand should have in place before a detention occurs.

For luxury brands, Canada’s border is a critical early point of intervention against counterfeit goods and, in many cases, a commercially efficient way to prevent infringing products from entering the Canadian market. The Combating Counterfeit Products Act, in force since January 1, 2015, and subsequently amended, introduced a variety of additional statutory mechanisms to assist brand owners in the enforcement of their valuable intellectual property rights, including a regime that empowered the CBSA to: (i) detain commercial shipments of suspected counterfeit and/or pirated goods at the point of entry; and (ii) notify the relevant brand owner for further action.

Brand owners must, however, formally enrol in the CBSA’s IPR Program to take advantage of these mechanisms. Absent an accepted Request for Assistance, the CBSA will not ordinarily contact a rights holder when it encounters a suspect shipment. Further, once enrolled, brand owners must be prepared to act quickly: timelines for responding to a notice of detention are short, the consequences of missing them are immediate and certain cost and liability obligations may begin to accrue. The chart below summarizes the program’s scope, operational constraints and cost exposure as luxury brands should practically expect to encounter them.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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