Article
NAD Says A Disclosure Can't Fix A Misleading Product Demonstration
When Dreame Technology advertised hair styling products claiming to dry shoulder-length hair in two minutes while showing models with much longer hair, competitor Dyson challenged the messaging at the National Advertising Division. The case explores whether visual imagery in advertising can contradict express claims and whether disclosures can cure potentially misleading impressions created by product demonstrations.
Frankfurt Kurnit Klein & Selz