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New Trademark Law In China Takes Effect On 1 January 2027: What Businesses Need To Know
China's revised Trademark Law, effective January 1, 2027, introduces sweeping reforms to combat bad-faith trademark filings and strengthen genuine use requirements. The new legislation expands tools for tackling trademark squatting, introduces administrative penalties for malicious filings, and enhances protection for well-known brands while tightening regulations on misleading trademark use. Brand owners must adapt their filing strategies and monitoring processes to navigate the shift from a registration-c
China
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