Article
China Trademark Registration: Why U.S. Companies Need More Than A Filing Agent
When a U.S. company's shipment of protective work gloves was seized at Chinese customs because a competitor held the trademark registration in the correct product class, it revealed a costly lesson about China trademark strategy. What appears to be a simple filing process actually requires sophisticated legal judgment about classification, ownership structure, and brand protection that goes far beyond what low-cost filing services provide.
Harris Sliwoski