United States: Media & Entertainment Law

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Article
Practice Tips: Protecting Celebrity Likenesses In The Age Of Generative AI
Litigation Counsel Eric Sefton explores the legal landscape surrounding AI-generated celebrity likenesses, examining how trademark law, rights of publicity, copyright protections, and emerging state legislation intersect to address unauthorized digital replicas. The article provides practical guidance for protecting celebrity names, voices, images, and likenesses in an era of rapidly advancing generative AI technology.
United States IP
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Greenberg Glusker LLP
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