The following story is one in a six-part series devoted to the half-dozen pioneering teams that comprise the firm's new Digital Asset and Data Management Group.
A prime example of BakerHostetler's preeminence in the legal industry is on display in its latest Practice Group, Digital Asset and Data Management (DADM), which offers holistic, enterprise-wide risk solutions to clients around "everything data." The multidisciplinary new addition – led by Theodore J. Kobus III, Chair of the DADM Practice Group – is a strategic outgrowth of the firm's world-class Privacy and Data Protection and Advertising, Marketing and Digital Media teams, combined with the innovative legal technology R&D team, IncuBaker. It is comprised of more than 100 award-winning attorneys, technologists and support professionals from six diverse teams, enabling clients to better understand and navigate the intersection of digital business, emerging technologies and the law.
The following offers an introduction to one of our most respected and regarded teams.
Advertising, Marketing and Digital Media
What: Across industries and product/service categories, the clients who turn to BakerHostetler's nationally recognized Advertising, Marketing and Digital Media team represent a "who's who" of innovative companies and world-class brands. Our attorneys are engaged to handle their most high profile campaigns, including highly competitive comparative advertising campaigns; complex social media and/or native advertising campaigns; marketing initiatives in specially regulated media or industry sectors; campaigns utilizing novel technologies; marketing programs involving the collection and use of consumer data; evolving forms of social gaming such as fantasy sports, esports and multiplayer tournaments; and the development of compliant e-commerce platforms and product and service offerings. Our team members provide critical advisory, transactional, regulatory defense and litigation capabilities, which makes them a one-stop shop for the numerous issues that surround campaigns across all media and paths to purchase.
Why: "In the past decade, the traditional advertising mindset has taken a back seat to data-supported marketing initiatives. In this data-as-currency world, marketing initiatives and privacy and data considerations are seamlessly enmeshed, and it is mission critical for companies to be able to properly identify and mitigate risks," says Goldstein. Major brands, retailers, media companies, ad tech providers and advertising agencies turn to our team for advice on issues at the intersection of advertising, privacy, technology and intellectual property, all brought about by an ever-changing digital ecosystem. "Convergence impacts the allocation of literally tens of billions of dollars in marketing budgets by redefining the path of marketing spend across technology, data, media, and content," says Mudge, who notes that she joined BakerHostetler in 2018 in large part due to the strength and breadth of the privacy and cybersecurity practice.
How: Our Advertising, Marketing and Digital Media attorneys work with colleagues across the Digital Assets and Data Management Practice Group who represent clients as they capture and leverage data to influence consumer decision-making, increase ROI and convert leads to sales. Clients will be supported by an enterprise platform through which they can create and deepen business relationships with strategic partners and vendors and minimize legal liability. "The new structure enables the firm's teams to be better, faster and smarter in collaborating to identify and coordinate client solutions," says Mudge. "Consumer product and service clients need the full package – not piecemeal compliance." Goldstein adds, "The bottom line is we're focusing our legal expertise and experience on seeing the big picture for clients and offering a proactive, creative and collaborative approach to assisting them in achieving their strategic goals."
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