United States: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

FTC Holding Companies' Feet To The Fire On 'Made In USA' Rules

When Federal Trade Commission Chairman Andrew Ferguson designated July as "Made in USA" Month, he acknowledged the problems consumers and producers...

United States Media & IT

KD

Kelley Drye & Warren LLP

Ninth Circuit Upholds $311 Million Verdict Against VPX In False Advertising Case Brought By Monster

The U.S. Court of Appeals for the Ninth Circuit upheld a $311 million judgment against Vital Pharmaceuticals, Inc. (VPX) for violating the Lanham Act through false advertising...

United States Media & IT

FH

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Is It False Advertising To Provide Consumers More Than What Was Promised?

Prime Hydration markets energy drinks as having "200 mg" of caffeine. According to the allegations in a class action lawsuit, however, the drinks actually have more caffeine than that...

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Is It False Advertising To Provide Consumers More Than What Was Promised?

Prime Hydration markets energy drinks as having "200 mg" of caffeine. According to the allegations in a class action lawsuit, however, the drinks actually have more caffeine than that – somewhere between 215 and 225 mg.

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Double Disclosures: When Do You Need Them?

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Navigating Ambiguity In Consumer Protection Law: Insights From Bodenburg v. Apple

United States Consumer

SM

Sheppard Mullin Richter & Hampton

FINRA Charges Broker-Dealer With Misleading Consumers About Crypto Sales

United States Technology

GA

Global Advertising Lawyers Alliance (GALA)

FTC Consumer Protection And Privacy Enforcement Series: Practical Tips For When Your Company Gets An FTC CID

United States Privacy

WR

Wiley Rein

Eighth Circuit Vacates The FTC's "Click To Cancel" Rule, But Federal And State Regulators Likely To Remain Active

United States Consumer

W

WilmerHale

ASA Springs Another Mattress Pricing Case On Us

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Lead Generation Scams In Healthcare: FTC Files Case Against Impersonator Ads

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Email Tracking CIPA Wiretapping Victory!

United States Media & IT

KM

Klein Moynihan Turco LLP

Eighth Circuit Cancels FTC Negative Option Rule: What Does It Mean?

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Wellness Drink Tripped Up By Unauthorised Health, Nutrition And Medicinal Claims

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

[PODCAST] When Scammers Strike: How Mediation Can Help Resolve Consumer Fraud Claims

United States Litigation

J

JAMS

AMTL's AICP Files Second Case Against TSMC, Its Advanced Memory Amends Against SK Hynix

United States IP

RC

RPX Corporation

Bridging Cultures, Avoiding Disputes: Why Construction Needs Partnering Dialogue More Than Ever

United States Litigation

J

JAMS

Blockchain 2025 - Trends And Developments

United States Technology

WS

Winston & Strawn LLP

Business Tax Law Provisions Of The OBBA

United States Commercial

OK

Offit Kurman

New York Enacts First-Of-Its-Kind Dynamic Pricing Law

On May 9, 2025 New York Governor Kathy Hochul signed the Algorithmic Pricing Disclosure Act (the "Act") into law. This is the first time that a state jurisdiction has mandated use of certain disclosures if consumer data...

United States Media & IT

KM

Klein Moynihan Turco LLP

Amendments To The COPPA Rule Now In Effect

On June 23, significant amendments (Amendments) to the Children's Online Privacy Protection Act (COPPA) Rule (COPPA Rule) became effective, which increase obligations on many operators of websites and online services.

United States Privacy

BB

Bass, Berry & Sims

Coast To Coast: Privacy Enforcement Heats Up With Healthline And TicketNetwork Settlements

As the 2025 summer heat continues and as state privacy laws continue to mature, enforcement actions are beginning to shape the compliance...

United States Privacy

PC

Perkins Coie LLP

FTC Shuts Down AI-Driven Business Opportunity Scheme, Continues Sweep Of Deceptive Income Claims

The Federal Trade Commission announced today that it has secured a permanent ban against FBA Stores, LLC (doing business as FBA Machine and formerly Passive Scaling)...

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

New Tax Bill Raises Form 1099-MISC Threshold: What It Means For Consumer Promotions, Sweepstakes And Prize Winners

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

FTC And Private Litigants Increase Scrutiny Of Made In The USA Claims

United States Consumer

WR

Wiley Rein

Maintain Internal Do Not Call List Compliance Procedures Or Face The Consequences!

United States Media & IT

KM

Klein Moynihan Turco LLP

Cannabis Ads Must Comply With State Regulations

United States Cannabis

KM

Klein Moynihan Turco LLP

Daniel's Law Lawsuits – Constitutionality Update

United States Media & IT

KM

Klein Moynihan Turco LLP

Is Boxed Water "Better"?

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Is Boxed Water "Better"?

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Make Amateurism Great Again? An Attack On U.S. Capitalism By A Republican Administration

United States Media & IT

AP

Anderson P.C.

TCPA Tracker: April-June 2025

United States Media & IT

KD

Kelley Drye & Warren LLP

NY Delays Algorithmic Pricing Disclosure Enforcement As Lawsuit Proceeds

United States Media & IT

LL

Loeb & Loeb LLP

Is Boxed Water "Better"?

The International Bottled Water Association brought a challenge to the National Advertising Division, alleging that Boxed Water is Better was making false claims about the environmental benefits of its boxed water.

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Make Amateurism Great Again? An Attack On U.S. Capitalism By A Republican Administration

As a former Division I basketball player, a practicing attorney, and an unapologetic believer in American capitalism, I bring a uniquely principled perspective to this issue.

United States Media & IT

AP

Anderson P.C.

TCPA Tracker: April-June 2025

On June 20, 2025, the U.S. Supreme Court held that a district court in an enforcement proceeding is not bound by an agency's pre-enforcement interpretation of a statute.

United States Media & IT

KD

Kelley Drye & Warren LLP

NY Delays Algorithmic Pricing Disclosure Enforcement As Lawsuit Proceeds

Last week, on July 14, 2025, a New York federal court issued a general stay of enforcement of the NY Algorithmic Pricing Disclosure Act, which went into effect just days earlier, on July 8, 2025.

United States Media & IT

LL

Loeb & Loeb LLP

National Advertising Division Updates

United States Media & IT

CM

Crowell & Moring LLP

European Commission Says Green Directive Proposal Is Back On The Table

Last month, in a surprise move, the European Commission announced that it intended to withdraw its proposed Green Claims Directive.

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

NAD Decision Leaves Unanswered Questions About Content Creator Disclosures

P&G filed an NAD challenge against Dr. Squatch over posts that the company's influencers and content creators made on TikTok. These creators participate in the TikTok Shop affiliate...

United States Media & IT

KD

Kelley Drye & Warren LLP

Legal Developments In The Gaming Industry: First Half Of 2025

We have seen dramatic evolution across the gaming industry throughout 2025. There have been noteworthy legal and regulatory developments for lottery couriers...

United States Media & IT

W

WilmerHale

European Commission Says Green Directive Proposal Is Back On The Table

Last month, in a surprise move, the European Commission announced that it intended to withdraw its proposed Green Claims Directive.

European Union Media & IT

FK

Frankfurt Kurnit Klein & Selz

A New Form Of Legal Advertising?

United States Media & IT

JW

Jones Walker

New US State Children's Privacy Laws Continue To Reshape Digital Marketing

United States Privacy

DL

Davis+Gilbert LLP

Hashed & Salted: Vol. 4, Issue 3

United States Privacy

LL

Loeb & Loeb LLP

FTC Alerts Advertisers And Digital Platforms About Misleading MUSA Claims

United States Media & IT

B

BakerHostetler

NAD Releases Influencer Trust Index

United States Media & IT

KD

Kelley Drye & Warren LLP

The FTC Takes A ShOt At Telehealth Program For Allegedly Deceptive Pricing, Consumer Reviews, And Weight Loss Claims

United States Media & IT

KD

Kelley Drye & Warren LLP

California AG Focuses On Contracts, Opt-Outs, And Consumer Disclosures In Healthline Settlement

United States Consumer

KD

Kelley Drye & Warren LLP

States Continue Privacy Law Enforcement Efforts

United States Privacy

WR

Wiley Rein

Healthline Media Agrees To Largest CCPA Settlement To Date

United States Privacy

KL

Herbert Smith Freehills Kramer LLP

You're Invited: "It's Not Easy Being Green: Navigating The Evolving Rules On Making Environmental Marketing Claims"

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

With "Click-to-Cancel" Rule Now Vacated By 8th Circuit, What's Next For FTC?

United States Media & IT

WR

Wiley Rein

Eighth Circuit Vacates FTC's 'Click-to-Cancel' Rule Days Before Enforcement

United States Consumer

BT

Barnes & Thornburg

Not Worth The Gamble: Major Deceptive Gaming Advertising Settlement Announced

United States Media & IT

KM

Klein Moynihan Turco LLP

FTC Charges Telemedicine Company With Deceptive Marketing Of Weight Loss Products

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

The Business Case For Disclosure Of Brand Partnerships By Influencers

United States Media & IT

LL

Loeb & Loeb LLP

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Calfee Halter & Griswold

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ArentFox Schiff

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Foley & Lardner

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AlixPartners

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Gamma Law

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