United States: Advertising, Marketing & Branding

AI is transforming how consumers discover and purchase products, creating a fragmented shopping journey that spans answer engines, brand sites, and marketplaces. Companies are struggling to allocate investments effectively across paid search, SEO, and generative engine optimization, but the solution may already exist within their loyalty programs, which can serve as the critical infrastructure for relevance in an AI-driven marketplace.

This comprehensive consumer protection newsletter covers recent federal and state enforcement actions, regulatory developments, and advertising challenge decisions. From major settlements involving social media companies and auto dealerships to emerging policy statements on personalized pricing and AI regulation, the update examines how agencies are addressing deceptive practices, data privacy violations, and unfair business conduct across multiple industries.

Medical aesthetic practices face mounting regulatory scrutiny over their digital advertising practices, as tracking pixels and cookies routinely collect and share sensitive patient health data throughout the customer journey. Washington's groundbreaking Data Privacy Report identifies weak consent mechanisms and overcollection of sensitive data as enforcement priorities, while the FTC and state attorneys general accelerate actions against healthcare providers for unauthorized pixel-based data sharing.

Body-positive influencer and content creator Molly Tranchin, known online as “FashionVeggie,” filed a complaint on June 9, 2026, in the U.S. District Court for the Northern District of California against intimate apparel company EBY Inc., alleging that the company used artificial intelligence to alter and distribute an explicit version of her promotional content without her consent that raises important questions about the extent to which companies may modify creator content.

The Deserve to Win team breaks down the huge combination of Contact Center Compliance with PureCaller ID to create Sonera with CEOs Ron Allen, Derek Oberholtzer and Mark Mitchell.

Join Troutman Amin, LLP for their milestone 45th episode featuring an in-depth conversation with special guest Cyle Coffman about lead proof strategies in TCPA compliance. The episode also marks the highly anticipated return of a fan-favorite segment that viewers have been waiting for.

On the latest episode of “The Lobby Bar,” hosts Charlie Ricciardelli and Tyler Rosen unpack the Supreme Court’s recent decision in National Republican Senatorial Committee v. FEC, which struck down federal limits on coordinated expenditures by political parties and their candidates, while leaving key campaign finance rules — including contribution limits, disclosure obligations and earmarking restrictions — in place.

Novo Nordisk has taken Eli Lilly to court in the United States, alleging that Lilly's weight-loss drug advertisements misleadingly compare the highest doses of its own medicines against lower doses of Novo's products...

When does a superlative marketing claim cross the line from harmless puffery to an actionable advertising claim requiring substantiation? The National Advertising Division recently examined this question in a dispute between two athletic supply companies over hockey tape advertising that used the phrase "World's Highest Quality." The decision provides crucial guidance on how context transforms corporate pride into objective product claims.