United States: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

FTC Charges Telemedicine Company With Deceptive Marketing Of Weight Loss Products

The Federal Trade Commission announced that it reached a settlement with telemedicine company NextMed, resolving allegations that the company misled consumers about its weight loss programs.

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

The Business Case For Disclosure Of Brand Partnerships By Influencers

The National Advertising Division of BBB National Programs recently released a report that influencers, creators and those who work with them may find particularly relevant regarding...

United States Media & IT

LL

Loeb & Loeb LLP

Negative Option Rule No More: How To Comply In The Wake Of The Eighth Circuit's Decision

As promised in last week's blog that covered the Eighth Circuit's decision to vacate the Federal Trade Commission's (FTC) Negative Option Rule (Click-to-Cancel Rule or Rule), we are back with some practical insights...

United States Media & IT

B

BakerHostetler

Court Says California's "Made In USA" Law Is Not Preempted By The FTC Rule

California federal court recently rejected a plaintiff's argument that California's "Made in USA" labeling statute is preempted by the Federal Trade Commission's (FTC) Made in USA Labeling Rule.

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

State AG News: Deceptive Practices, Federal Funding, Antitrust Lawsuits July 3-9, 2025

United States Anti-trust

CM

Crowell & Moring LLP

FTC Charges Telemedicine Company With Deceptive Marketing Of Weight Loss Products

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Don't Mess With Texas! How Will Texas's Amendment To Its State Telemarketing Law Impact Litigation?

United States Media & IT

BC

Bryan Cave Leighton Paisner

Ad Law News And Views - June 2025

United States Media & IT

KD

Kelley Drye & Warren LLP

Eighth Circuit Vacates FTC's 'Click-to-Cancel' Rule

United States Media & IT

GT

Greenberg Traurig, LLP

NJ Federal Court Dismisses Class Action Alleging Bank Disclosed Personal Financial Information To Meta

United States Privacy

RD

Riker Danzig LLP

AD Nauseam: You Have Lesley Fair Notice Pt. 1 (Podcast)

United States Media & IT

B

BakerHostetler

Eighth Circuit Vacates FTC's Negative Option Rule Just Before It Takes Effect

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

US Supreme Court Strikes Another Blow Against The Administrative State

United States Media & IT

PC

Perkins Coie LLP

Follow The Rules To Make The Rules: 8th Circuit Vacates "Click-To-Cancel" Rule

United States Consumer

BC

Bryan Cave Leighton Paisner

Why Early Mediations Fail And How To Maximize Their Chances For Success

United States Litigation

J

JAMS

All Is Fair In Love And War, But Apparently Not Trade - Closing The Gap On Global Trade Deficits With The U.S. (A Monumental Task For A Variety Of Reasons)

United States International

BG

Braumiller Law Group, PLLC

Protectionism Or Free Trade?

United States International

BG

Braumiller Law Group, PLLC

Artificial Intelligence 2025 - Trends And Developments

United States Technology

SJ

Steptoe LLP

Rare Earth Minerals, And China's Global Dominance

United States International

BG

Braumiller Law Group, PLLC

Summer Privacy Reset: Catch Up, Clean Up, Comply

The U.S. privacy landscape continues to evolve, with new laws being enacted or coming into effect, existing laws being amended or updated, and state regulators building up their privacy enforcement...

United States Privacy

GA

Global Advertising Lawyers Alliance (GALA)

Cookies In The Cross-Hairs: Enforcement Continues

In April of this year, the California Privacy Protection Agency imposed a $632,500.00 monetary penalty on American Honda Motor Co. In our discussion of that action...

United States Privacy

BC

Bryan Cave Leighton Paisner

Summer Privacy Reset: Catch Up, Clean Up, Comply

Two new state comprehensive privacy laws will go into force in July, bringing the total number of active state laws to fifteen, but these are not the only new privacy laws.

United States Privacy

DL

Davis+Gilbert LLP

Eighth Circuit Vacates FTC's Negative Option Rule Just Before It Takes Effect

Just days before the Federal Trade Commission's Rule Concerning Subscriptions and Other Negative Option Plans (the "Rule") was set to take effect on July 14, the U.S. Court of Appeals...

United States Media & IT

DL

Davis+Gilbert LLP

The FTC's "Click To Cancel" Rule Has Been...Canceled

United States Media & IT

LL

Loeb & Loeb LLP

Eighth Circuit Clicked To Cancel The FTC's Negative Option Rule

United States Media & IT

B

BakerHostetler

Connecticut AG Enforces Privacy Compliance Action Against TicketNetwork

United States Privacy

FK

Frankfurt Kurnit Klein & Selz

8th Circuit Vacates FTC's Negative Option Rule—But Compliance Traps Remain

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Eighth Circuit Vacates FTC's Negative Option Rule

United States Media & IT

KD

Kelley Drye & Warren LLP

FTC Drops The Fireworks: "Made In USA" Enforcement Heats Up For July

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Cannabis Advertising And Social Media Influencers

United States Cannabis

HS

Harris Sliwoski

FTC's "Click-to-Cancel" Rule Vacated By Eighth Circuit

United States Media & IT

SJ

Steptoe LLP

Third Time's The Charm: Northern District Of California Dismisses "Pure Cotton" PFAS Advertising Suit — With Prejudice

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

California AG Issues Largest Monetary Penalty In Most Recent CCPA Enforcement Action

United States Privacy

W

WilmerHale

Cannabis Advertising And Social Media Influencers

It's common for companies in all industries to use social media "influencers" to promote their goods and services online. Influencer advertising in the cannabis industry is a particularly risky idea...

United States Cannabis

HS

Harris Sliwoski

FTC's "Click-to-Cancel" Rule Vacated By Eighth Circuit

On July 8, 2025, the US Court of Appeals for the Eighth Circuit struck down the Federal Trade Commission's (FTC) amended Negative Option Rule.

United States Media & IT

SJ

Steptoe LLP

Third Time's The Charm: Northern District Of California Dismisses "Pure Cotton" PFAS Advertising Suit — With Prejudice

On July 1, 2025, the U.S. District Court for the Northern District of California entered a final judgment in favor of Procter & Gamble Co., bringing an end to a putative class...

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

California AG Issues Largest Monetary Penalty In Most Recent CCPA Enforcement Action

On July 1, the California Attorney General (CA AG) announced a $1.55 million settlement – the largest penalty issued under the California Consumer Privacy Act (CCPA) to date – with Healthline...

United States Privacy

W

WilmerHale

FTC (And NAD) Celebrate "Made In USA" Month

United States Media & IT

KD

Kelley Drye & Warren LLP

Pitch Perfect: Demo Days, General Solicitation And The HALOS Act Of 2025

Your company is invited by a local meetup group to present at demo day with other startups, and you accept.

United States Commercial

FF

Farrell Fritz, P.C.

Plaintiffs Aim To Apply California Consumer Hidden Fees Laws To Transactions In Other States

Alawsuit was recently filed in Cook County, Illinois, against Airport Parking Reservations Inc. and Gomez Travel Services Inc., focusing on allegedly deceptive pricing practices on their parking reservation websites.

United States Media & IT

LL

Loeb & Loeb LLP

FTC Updates (June 23 – 27, 2025)

Just like the D.C. weather, the FTC's docket was hot this past week. The agency (1) shared updates on settlements requiring refunds to consumers...

United States Consumer

CM

Crowell & Moring LLP

Another Crack In The Agency Armor – Supreme Court Further Expands Judicial Review Of Certain Federal Agency Actions

On June 20, 2025, the Supreme Court issued a 6-3 opinion holding that U.S. district courts are not bound to follow a federal agency's interpretation of a statute even though the Hobbs Administrative Orders Review Act...

United States Media & IT

KD

Kelley Drye & Warren LLP

Record-Breaking $1.55M CCPA Settlement Against Health Information Website Publisher

United States Privacy

B

BakerHostetler

Use Caution When Getting All Fire (Crackered) Up With Your Patriotic Posts This July

United States Media & IT

B

BakerHostetler

What Is The "Prevailing Market Price" Under California's Strike-Through Pricing Laws

United States Media & IT

JM

Jeffer Mangels Butler & Mitchell LLP

Happy "Made In USA" Month!

United States Media & IT

DL

Davis+Gilbert LLP

California CCPA Settlement: Health Website Penalized For Tracking Non-Compliance

United States Privacy

GT

Greenberg Traurig, LLP

S5:E14 | SEC Marketing Rule FAQs | Compliance In Context (Podcast)

United States Commercial

CH

Calfee Halter & Griswold

California DOJ Announces $1.55 Million CCPA Settlement With Healthline Over Unauthorized Sharing Of Health Data

United States Privacy

RJ

Roth Jackson

Musk Bans Hashtags On X Ads

United States Media & IT

KD

Kelley Drye & Warren LLP

Legally Speaking, What Is A Labubu?

United States Media & IT

B

BakerHostetler

Takeaways From The $1.55 Million CCPA Settlement With Healthline Media

United States Privacy

FK

Frankfurt Kurnit Klein & Selz

FTC Declares July "Made In USA Month" — Are Your Claims Compliant?

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Privacy Perspectives: Preparing For Privacy Enforcement Inquiries (Podcast)

United States Privacy

KD

Kelley Drye & Warren LLP

Decision Alert: Supreme Court Holds That Agencies' Interpretations Of The Hobbs Act Do Not Bind District Courts In Civil Enforcement Proceedings

United States Media & IT

D

Dykema

Second Circuit "Shuts The Door" On VPPA Tracking Pixel Claims

United States Privacy

FK

Frankfurt Kurnit Klein & Selz

Hobbling The Hobbs Act: Supreme Court Rules That Federal Courts Are Not Bound By Agency Interpretations Of Statutes

United States Litigation

NM

Nelson Mullins Riley & Scarborough LLP

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Latest Videos

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S5:E14 | SEC Marketing Rule FAQs | Compliance In Context (Podcast)

CH

Calfee Halter & Griswold

DVF + AFS Part 1: A Conversation On Living Authentically And Designing Your Life (Video)

AF

ArentFox Schiff

Startup Advisors: When Should Startups Think About Branding? (Video)

FL

Foley & Lardner

2024 Will Be A Year Of Reinvention And Reinvestment In The Future Of Local News (Video)

A

AlixPartners

Law Of Probability: Real-Money Games And Gambling (Video)

G

Gamma Law

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