United States: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Advertising Law Alert--New York Regulates AI-Generated And Posthumous Images

New York State has enacted laws (a) affecting the use of AI images by the advertising industry and (b) updating requirements for the use of actual or digital images of deceased individuals.

United States Media & IT

CL

Cowan Liebowitz & Latman PC

NCAA Urges Federal Regulators To Suspend Collegiate Prediction Markets Amid Escalating Integrity Concerns

The NCAA has asked the Commodity Futures Trading Commission (CFTC) to suspend prediction markets tied to college sports.

United States Media & IT

SJ

Steptoe LLP

Surveillance Pricing Headlines California's Data Privacy Day Celebration

In keeping with its annual Data Privacy Day tradition, the California Attorney General's Office announced an investigative sweep into "surveillance pricing", or the practice of using a consumer's...

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

CEMA Email Litigation Update

As our readers know, Washington's Commercial Electronic Mail Act ("CEMA") has become a fertile battleground for lawsuits involving CEMA email claims. Below, we discuss a complaint alleging CEMA email claims...

United States Media & IT

KM

Klein Moynihan Turco LLP

The FTC's 20-Year-Consent-Order Policy Is Burdensome And Unfair

United States Media & IT

KD

Kelley Drye & Warren LLP

Your Website, California's Rules: The Privacy Law You Didn't Know You Were Violating

United States Privacy

RJ

Roth Jackson

Latest & Greatest Goings On At The SEC

United States Commercial

FL

Foley & Lardner

Little Users, Big Rules: Tracking Children's Privacy Legislation

United States Privacy

MB

Mayer Brown

FDIC Adopts New Signage Final Rule

United States Media & IT

BS

Ballard Spahr LLP

Center For Industry Self-Regulation Launches Institute For Responsible Influence

United States Media & IT

KD

Kelley Drye & Warren LLP

Cat Fight Ends Up In Court

United States Media & IT

KD

Kelley Drye & Warren LLP

Key Trends In Advertisement Board Decisions In 2025

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Institute For Advertising Ethics Issues Updated Principles

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

State AG News: Environmental Regulation, Health And Human Services, Consumer Protection (January 15-21, 2026)

United States Strategy

CM

Crowell & Moring LLP

Signed, Sealed, But Not Delivered? Don't Wonder About Taxes Under New Postal Service Rules

United States Tax

N

Nossaman LLP

401(k) And IRA Contribution Limits For 2026: Retirement Savings, Adjustments For Inflation, And SECURE 2.0 Changes American Taxpayers Must Know About

United States Tax

RS

Rotfleisch & Samulovitch P.C.

December 2025 Crypto Update: New Changes And Challenges In U.S. Regulation Of Digital Assets

United States Technology

B

Benesch Friedlander Coplan & Aronoff LLP

The Trump Gold Card And Proposed Trump Platinum Card: Legal, Practical, Tax, And Economic Considerations For High-Net-Worth Immigrants

United States Immigration

Gs

Green and Spiegel

Artificial Intelligence — A Blessing With Boundaries (Video)

United States Technology

MB

Michael Best

Institute For Advertising Ethics Issues Updated Principles

Last week, the Institute for Advertising Ethics released its updated IAE Principles, which have been revised to address "the ethical realties of modern advertising shaped...

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Class Actions Under California's Digital Goods Disclosure Law Reach Video Games: What To Know

Class actions under California's AB 2426 are now hitting video game companies. AB 2426, which took effect at the start of last year, requires certain disclosures...

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Eleventh Circuit Affirms FTC Injunction Requiring Express Informed Consent For Fees

On January 6, the U.S. Court of Appeals for the Eleventh Circuit largely affirmed an FTC enforcement action under Section 5 of the FTC Act, upholding summary judgment and a permanent injunction against a corporate payments provider.

United States Litigation

SM

Sheppard Mullin Richter & Hampton

New York State Of Mind: Recent Laws In The Empire State Reshape How Content Creators And Advertisers May Use AI

As New York leads the charge on consumer-facing AI regulation, creatives and advertisers look to new rules on using AI-generated "Synthetic Performers" and "Digital Replicas"...

United States Media & IT

DW

Davis Wright Tremaine

OIG Reels In The Employment Safe Harbor: Recent Advisory Opinion Signals Risks For Sign-On Bonuses In Home Care

United States Healthcare

PL

Polsinelli LLP

New Year, New Marketing Rule FAQs

United States Media & IT

KG

K&L Gates LLP

AG Pricing Update: $4.25M Menards Settlement In Rebate Probe; Colorado AG Targets 2026 Pricing Practices

United States Media & IT

KD

Kelley Drye & Warren LLP

New SEC Staff Guidance Eases Restrictive Model Fee And Promoter Requirements

United States Finance

D

Dechert

Stay ADvised: 2026, Issue 2

United States Media & IT

DW

Davis Wright Tremaine

Enel vs. Garante Case: Court Of Cassation Overturns Rome Tribunal On Privacy Sanction Term

United States Privacy

GA

Global Advertising Lawyers Alliance (GALA)

Importance Of Digital Replica Consents Under The SAG-AFTRA Commercials Contract

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Pharma-Influencers Under The Scrutiny Of The Italian Self-Regulatory Body

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Importance Of Digital Replica Consents Under The SAG-AFTRA Commercials Contract

United States Media & IT

DL

Davis+Gilbert LLP

Texas AG Launches Investigation Over "Organic" Produce Claims

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Importance Of Digital Replica Consents Under The SAG-AFTRA Commercials Contract

The advertising industry stands at a pivotal moment as AI technology enables the recreation of artists and their works. But this technology comes with a critical requirement: informed consent.

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Pharma-Influencers Under The Scrutiny Of The Italian Self-Regulatory Body

The Monitoring Committee, i.e. one of the governing bodies of the Italian Advertising Self-Regulatory Body (Istituto dell'Autodisciplina Pubblicitaria, "IAP"), issued two injunctions against two companies operating...

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Importance Of Digital Replica Consents Under The SAG-AFTRA Commercials Contract

The advertising industry stands at a pivotal moment as AI technology enables the recreation of artists and their works. But this technology comes with a critical requirement: informed consent.

United States Media & IT

DL

Davis+Gilbert LLP

Texas AG Launches Investigation Over "Organic" Produce Claims

Last week, Texas Attorney General Ken Paxton announced that he launched an investigation into whether grocery chains that spray organic produce with pesticides...

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Texas AG Continues To Freshen Up Children's Toothpaste Packaging

United States Media & IT

CO

Cozen O'Connor

NAD Suggests Changes To Price Comparison Advertising

The National Advertising Division of BBB National Programs (NAD) recently issued a final decision in a competitive challenge brought by Ahold Delhaize USA against Lidl US...

United States Media & IT

LL

Loeb & Loeb LLP

NAAG's Farewell "Capital Forum" 2025 - With 2026 AG Priorities Preview (Podcast)

State attorneys general set the tone for 2026 at the final December NAAG Capital Forum in Washington D.C., highlighting how AG enforcement and policy priorities will evolve — from tech and youth safety to antitrust...

United States Media & IT

KD

Kelley Drye & Warren LLP

Important "Robocall" Regulatory Updates: FCC Extends Waiver Of TCPA "Revoke All" Rule And Publishes Changes To Robocall Mitigation Database Rules

The Federal Communications Commission (FCC) kicked off the new year with back-to-back actions on "robocalls," illustrating that this likely will continue...

United States Media & IT

KD

Kelley Drye & Warren LLP

SEC Risk Alert Highlights Examination Pratfalls Under The Marketing Rule

On December 16, the staff of the Division of Examinations (the "Division") within the U.S. Securities and Exchange Commission (the "SEC") issued a risk alert (the "Risk Alert")...

United States Media & IT

SR

Shulman Rogers

NAD Decision Provides Guidance On Price Comparisons

United States Media & IT

KD

Kelley Drye & Warren LLP

FTC Year In Review: 2025 Priorities And The Road Ahead

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

CalPrivacy Escalates Data Broker Enforcement Into Health Data, Large Multinationals

United States Privacy

FK

Frankfurt Kurnit Klein & Selz

NYC's New Consumer Protection Leadership Signals Return To Aggressive Advertising Enforcement To Help Tackle The "Affordability" Crisis

United States Consumer

GA

Global Advertising Lawyers Alliance (GALA)

NYC's New Consumer Protection Leadership Signals Return To Aggressive Advertising Enforcement To Help Tackle The "Affordability" Crisis

United States Media & IT

DL

Davis+Gilbert LLP

Stay ADvised: 2026, Issue 1

United States Media & IT

DW

Davis Wright Tremaine

The Ad Standard: Monthly Update - January 2026

United States Media & IT

ST

Simpson Thacher & Bartlett

FCC Delays TCPA Consent Revocation Rule, Again

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Maryland Digital Advertising Gross Revenue Tax (DAT) Update: Federal Court Invalidates Pass-Through Ban In Pivotal US Tax Development

United States Tax

RS

Rotfleisch & Samulovitch P.C.

Menards Enters Into Multi-State Settlement Over Rebate And Pricing Practices

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Menards Enters Into Multi-State Settlement Over Rebate And Pricing Practices

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Menards Enters Into Multi-State Settlement Over Rebate And Pricing Practices

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Sports Sponsorship Agreement Considerations

United States Media & IT

OG

Outside GC

AGs Drive Home $150M Deal With Mercedes Over Diesel Emissions

United States Media & IT

CO

Cozen O'Connor

Tennessee AG Pushes Illegal Online Sweepstakes Casinos To Fold

United States Media & IT

CO

Cozen O'Connor

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Latest Videos

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Tyson Settles Greenwashing Lawsuit (Podcast)

KD

Kelley Drye & Warren LLP

A Reminder About NY's Credit Card Surcharge Law And Local Enforcement (Video)

FK

Frankfurt Kurnit Klein & Selz

Non-binding Guidance: The Administration's Focus On Direct-to-Consumer Prescription Drug Advertising (Podcast)

RG

Ropes & Gray LLP

S5:E14 | SEC Marketing Rule FAQs | Compliance In Context (Podcast)

CH

Calfee Halter & Griswold

Legal Playbook: Esports Branding

G

Gamma Law

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