United States: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Ad Law Access Podcast, Summer Edition

This episode of the Ad Law Access Podcast explores critical developments in advertising law and consumer protection, including the FTC's consent order practices, emerging regulatory scrutiny of pricing strategies...

United States Consumer

KD

Kelley Drye & Warren LLP

Inside The Ad Law Tool Kit: Telemarketing And Texting

Federal and state telemarketing regulations continue to evolve, creating new compliance challenges for marketers using phone calls and text messages.

United States Consumer

GA

Global Advertising Lawyers Alliance (GALA)

Third Circuit Revives Claims Related To Social Media Impersonation Ads

On June 24, 2026, in a non-precedential opinion, the Third Circuit revived claims asserted by Michael Huckabee, former Arkansas governor, regarding social media posts that improperly claimed...

United States IP

WR

Wiley Rein

Green Mountain State Joins In State Privacy Effective 2028

Vermont has passed Senate Bill 71, a comprehensive privacy law that will regulate how covered entities collect, use, disclose, sell, and protect personal data.

United States Privacy

JL

Jackson Lewis P.C.

Forever Rights Or Ticking Time Bomb? Non-Traditional Trademarks In The Age Of Dupe Culture

United States IP

GT

Greenberg Traurig, LLP

FTC Crackdown On Deceptive Subscription Plans

United States Consumer

KM

Klein Moynihan Turco LLP

17 States Challenge California's Plastic Packaging Law

United States Environment

FK

Frankfurt Kurnit Klein & Selz

NY “Synthetic Performer” Law Goes Into Effect (Podcast)

United States Media & IT

KD

Kelley Drye & Warren LLP

Skill-Based Gaming Companies Face Growing False Advertising Scrutiny

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Levi's: Famous Even Under Cover

United States IP

MC

Marks & Clerk

Gymshark Hit With Class Action Over Alleged Influencer Marketing Practices

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

2026 Legislative Session: CUTPA Developments Advisory

United States Commercial

WD

Wiggin & Dana

Class Action Alleges Fitness Influencers Were Weak On Disclosures

United States Media & IT

KD

Kelley Drye & Warren LLP

Wiley Consumer Protection Download (June 16, 2026)

United States Consumer

WR

Wiley Rein

AI Notetakers: Productivity Tool Or Emerging Legal Risk?

United States Technology

MB

Mayer Brown

We Were Both Wrong About Legal AI. Here’s What Changed Our Minds.

United States Technology

Axiom

Minnesota’s New Cannabis And Hemp Laws

United States Government

HS

Harris Sliwoski

From Access To Advancement: Mentorship And Sponsorship For Women Lawyers In Idaho

United States Employment

FL

Fennemore

Massachusetts Appeals Court Rejects Website Links As Sufficient Securities Disclosure Under State Law

United States Commercial

GT

Greenberg Traurig, LLP

Best Lawyers, ChatGPT, And The Future Of How Clients Find Securities Regulation Lawyers

Best Lawyers has launched a ChatGPT app that enables clients to find lawyers through conversational AI, signaling a fundamental shift in how legal services are discovered. As AI-driven search moves beyond traditional SEO to Answer Engine Optimization (AEO), law firms must adapt their digital presence to ensure they appear in AI-generated results. For securities regulation lawyers in Boston's specialized market, this development raises critical questions about visibility, credibility, and how structured lega

United States Media & IT

GU

Gesmer Updegrove LLP

South Carolina’s Audit Obligations Under The Age-Appropriate Design Code Act

South Carolina is one of many states that have passed laws similar to the UK’s age-appropriate design code. Like others, the law is intended to regulate design features viewed as harmful to children.

United States Privacy

SM

Sheppard, Mullin, Richter & Hampton LLP

NAD Determines 100% Claims Aren’t 100% Clear (Podcast)

The National Advertising Division (NAD) recently examined how consumers interpret absolute claims in advertising, particularly those using "100%" messaging.

United States Consumer

KD

Kelley Drye & Warren LLP

FDA’s Focus Returns To Compounding And Telehealth: Another Wave Of Warning Letters

Just when the U.S. Food and Drug Administration (“FDA” or “agency”) enforcement activity seemed to slow in mid‑2026, the agency returned with a coordinated new wave.

United States Healthcare

SM

Sheppard, Mullin, Richter & Hampton LLP

New Jersey Announces Crackdown On Junk Fees

United States Consumer

GA

Global Advertising Lawyers Alliance (GALA)

Inside The DOJ Playbook: What The New Whistleblower And Self-Disclosure Policies Mean For Advertisers And Privacy Professionals

United States Privacy

KD

Kelley Drye & Warren LLP

Pattie Gonia Vs. Patagonia – Why Posting About An Ongoing Lawsuit May Be A Risky Move

United States IP

DS

Dinsmore & Shohl

Synthetic Performers, Real Consequences: Implications Of Trailblazing New York AI Ad Law

United States Media & IT

CM

Crowell & Moring LLP

Is Legal Lead Generation Finished?

United States Consumer

KM

Klein Moynihan Turco LLP

The Fillet, The "Whole" Fillet, And Nothing But The Fillet?

United States Consumer

GA

Global Advertising Lawyers Alliance (GALA)

Beauty Dupes - Why Brands Need To Think Beyond The Box

United States IP

MC

Marks & Clerk

Email Subject Line Litigation: Washington’s CEMA Isn’t The Only Game In Town

United States Litigation

FK

Frankfurt Kurnit Klein & Selz

Big Claims, Little Kids: Recent SDNY Decision Highlights Risks In Advertising

United States Consumer

FK

Frankfurt Kurnit Klein & Selz

FIFA World Cup 2026: Hospitality Operations And Brand Protection Insights For Host City Businesses

United States Media & IT

DW

Dickinson Wright PLLC

Beauty Dupes - Why Brands Need To Think Beyond The Box

Glow Recipe's expanded lawsuit against MCoBeauty and Target represents a strategic evolution in how beauty brands combat dupes, moving beyond traditional packaging disputes to challenge the entire digital ecosystem that enables...

United States IP

MC

Marks & Clerk

Email Subject Line Litigation: Washington’s CEMA Isn’t The Only Game In Town

Plaintiffs' firms are systematically targeting companies with class action lawsuits under state anti-spam statutes, claiming marketing email subject lines are false or misleading. Indiana's Deceptive Commercial Electronic Mail Act has emerged...

United States Litigation

FK

Frankfurt Kurnit Klein & Selz

Big Claims, Little Kids: Recent SDNY Decision Highlights Risks In Advertising

A Southern District of New York court recently denied Abbott Laboratories' motion for summary judgment in a case challenging the company's marketing of PediaSure as "Clinically Proven to Help Kids Grow." The decision provides critical insights into how courts evaluate advertising claims under New York's consumer protection laws, examining the interplay between product packaging, imagery, and health claims.

United States Consumer

FK

Frankfurt Kurnit Klein & Selz

FIFA World Cup 2026: Hospitality Operations And Brand Protection Insights For Host City Businesses

Host city hospitality businesses face unique legal and operational challenges as FIFA World Cup 2026 approaches. Two comprehensive guides from Dickinson Wright's team address critical preparation areas, from lease agreements and staffing to marketing compliance and brand protection, helping operators navigate matchday pressures while avoiding costly legal missteps.

United States Media & IT

DW

Dickinson Wright PLLC

Insured Cannot Avoid Exclusion Inadvertently Removed From CGL Policy Where It Knew The Removal Was A Mistake, But Court Finds Coverage Under D&O Policy

United States Insurance

WR

Wiley Rein

New York’s Synthetic Performer Disclosure Law: What Advertisers Need To Know

New York has enacted legislation requiring advertisers to disclose when advertisements feature digitally created "synthetic performers" generated through artificial intelligence or software algorithms.

United States Media & IT

SR

McDermott Will & Schulte

Steph "The Chef" Has Cooked Up A New Deal

NBA superstar Steph Curry has announced a groundbreaking 10-year partnership with Chinese sportswear brand Li-Ning, marking a strategic shift for Curry Brand following its split from Under Armour. The deal aims to expand Curry Brand's presence in basketball, golf, and lifestyle products across both Chinese and US markets, with plans for dedicated retail stores and continued product innovation.

United States Media & IT

MC

Marks & Clerk

NY “Synthetic Performer” Law Goes Into Effect

New York's new law mandates conspicuous disclosure when advertisements feature AI-generated or algorithmically-created synthetic performers.

United States Media & IT

KD

Kelley Drye & Warren LLP

Podcast & Trademarks: Protecting Your Brand In A Booming Medium

As podcasting evolves into a multi-billion dollar industry with over 619 million global listeners and major entertainment awards, podcast creators face critical decisions about protecting their brand names. What legal risks do podcasters face when choosing a name, and how can trademark searching help transform a podcast title into a valuable, enforceable business asset?

United States IP

OG

Outside GC

FTC Says “Listening” Service Was All Talk

United States Consumer

KD

Kelley Drye & Warren LLP

Surveillance Pricing Class Actions Are Here

United States Privacy

FK

Frankfurt Kurnit Klein & Selz

More Than Just Maple Syrup: Vermont Passes Consumer Privacy Bill

United States Privacy

SR

McDermott Will & Schulte

FTC And State AGs Target Reviews And Deceptive Business Listings In Home Services

United States Consumer

GA

Global Advertising Lawyers Alliance (GALA)

Utah Adopts A New Legislative Approach To Courtroom Access

United States Litigation

BS

Ballard Spahr LLP

Inside The Ad Law Tool Kit: Fee Disclosures

United States Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Shutterstock Settles With FTC For $35 Million For Subscription And Negative Option Marketing Practices

United States Consumer

GA

Global Advertising Lawyers Alliance (GALA)

Champagne Wishes And Caviar Dreams – Can Two CAVIAR Marks For Jewelry Coexist? (Update)

United States IP

SS

Seyfarth Shaw LLP

Maxim V. Playboy: Court Rejects Attempt To Turn Contest Mechanics Into Protectable IP

United States IP

FK

Frankfurt Kurnit Klein & Selz

The UK Sporting Events Bill 2026—A New Playbook For Major Events?

United States Media & IT

KG

K&L Gates LLP

Ticked Off: NARB Refers Advertiser’s Full-Year Protection Claims To Regulators

United States Media & IT

FK

Frankfurt Kurnit Klein & Selz

Wiley Consumer Protection Download (June 2, 2026)

United States Consumer

WR

Wiley Rein

Pricing Considerations

United States Anti-trust

KM

Katten Muchin Rosenman LLP

NAD Continues To Scrutinize AI Claims

United States Consumer

KD

Kelley Drye & Warren LLP

Beyond TCPA Compliance: Why CTIA Messaging Principles Should Shape Your SMS Campaign Design

United States Privacy

HK

Holland & Knight

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Latest Videos

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AI Efficiency Does Not Equal Legal Protection For Your Brand (Video)

TS

Taft Stettinius & Hollister

GT Legal Food Talk Episode 30: Navigating Liquor Licensing: Inside The Legal Food & Beverage Landscape (Podcast)

GT

Greenberg Traurig, LLP

Reel Talk Episode 3: Podcasting Through A New Lens (Video)

LL

Loeb & Loeb LLP

AI Adoption, Advertising, And Copyright—Managing Risk In A Rapidly Evolving Landscape (Video)

LS

Lowenstein Sandler

A Reminder About NY's Credit Card Surcharge Law And Local Enforcement (Video)

FK

Frankfurt Kurnit Klein & Selz

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