A recent survey by AlixPartners found that U.S. shoppers are experiencing "discount burnout" ahead of Black Friday: the significance consumers place on low prices has dropped around 13 % year-over-year, and 30 % fewer shoppers now rank finding the best deal as "very important." Instead, people are shifting their focus to value, quality, consistent pricing, and in-store experience, suggesting that retailers relying solely on discounts may find them a less effective trigger this holiday season.
PRESS RELEASE
7 November 2025
AlixPartners’ Consumer Sentiment Index Was Featured In CNBC.Com Article Discussing "Discount Burnout” And An Interview With Sonia Lapinsky, Head Of The Firm’s Fashion Retail Practice
AlixPartners
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AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges.
A recent survey by AlixPartners found that U.S. shoppers are experiencing “discount burnout” ahead of Black Friday: the significance consumers place on low prices has dropped around 13 % year-over-year, and 30 % fewer shoppers now rank finding the best de