Brands like Coach, Therabody, Nike and Levi’s are scaling back their Black Friday discounts because rising U.S. tariffs have driven up their production costs. According to AlixPartners’ Sonia Lapinsky, while many companies handled the initial wave of tariff hikes, they now “just don’t have the room” to offer the deep promotions seen in prior years.
PRESS RELEASE
24 November 2025
AlixPartners’ Global Leader Of Retail Fashion Comments On The Challenges Facing Retailers Due To Tariffs And Likelihood Of Fewer Discounts During The Holiday Season
AlixPartners
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AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges.
Brands like Coach, Therabody, Nike and Levi’s are scaling back their Black Friday discounts because rising U.S. tariffs have driven up their production costs.