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The Business Of Creativity: Legal Risks In Nigeria's Creator Economy
Nigeria's creator economy has moved from informal hustle to an investable industry. The 2025 Nigerian Creator Economy Report (NCER), the first government-backed assessment of the sector, valued it at $31.2 million, with the music industry alone paying artists roughly ₦58 billion in royalties in 2024, and the fashion sector growing into a $4.7 billion contributor to GDP. Industry forecasters expect the broader African creator economy to multiply several times over by the end of the decade.
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