As a brief introduction, according to the Mexican Association of Internet (AMIPCI), e-commerce has increased rapidly since 2012 along with the fact that during 2015 three-quarters of online Mexicans were purchasers. Derived from the paper 12° Study regarding the Internet Habits of Mexican Users 2016, approximately 59.8% of the Mexican population has internet access, which means 65 million Mexicans have Internet access every day.

In addition, the American Chamber of Commerce – Chapter Mexico paper Understanding the Shadow Market in Mexico, revealed that 70% of the population knew that piracy had negative effects on the country, although 58% considered that these effects are not serious. This shocking result for the protection of IP rights in Mexico is mainly derived from the fact that Mexican society apparently does not understand the real impact of counterfeits and piracy products in our country.

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