Entertainment Law, Media Law and Telecoms Law

The Advertising Standards Authority has intensified its scrutiny of environmental claims in advertising, raising the stakes for brands making sustainability assertions. This development signals a stricter regulatory environment where green marketing messages face heightened examination and potential challenge. Companies must now navigate more rigorous standards when communicating their environmental credentials to consumers.

CAP and BCAP have issued new guidance clarifying that material information in advertisements must be equally accessible to all consumers, including those relying on audio description, closed captions, and signing. The guidance emphasizes that accessibility features are not merely production considerations but compliance requirements that can determine whether an ad is misleading under advertising codes.

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