Australia: Trademark

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Current Trends In IP Filings In Australia
IP Australia's 2026 Australian IP Report reveals record-breaking trade mark and design filings, shifts in international application patterns, and the growing influence of AI and energy technologies on Australia's intellectual property landscape. The report demonstrates strong links between IP rights ownership and economic benefits for Australian businesses, particularly in early-stage ventures and design-intensive sectors.
Australia IP
KL
Herbert Smith Freehills Kramer LLP
Article
Killer Queen ‘Killed Off’ – Katie Taylor Outduels Katy Hudson In Epic Katie(y) Perry Trade Mark Battle
On 11 March, the High Court of Australia delivered its judgment in Taylor v Killer Queen LLC [2026] HCA 5. The judgment marks essentially the final chapter in the long-running trade mark battle between Katie Jane Taylor, an Australian fashion designer trading under the name “Katie Perry”, and Katheryn Hudson, the internationally renowned pop star known as “Katy Perry”. For a history of the dispute and Full Federal Court decision.
Australia IP
BP
Bartier Perry
Article
When “Honest Use” Isn’t Enough: What The High Court’s Zip V Firstmac Decision Means For Your Brand
The High Court of Australia has delivered a landmark ruling in Zip Co Ltd v Firstmac Ltd that fundamentally changes how businesses must approach trade mark conflicts. This decision clarifies when the 'honest concurrent use' defence applies and establishes that knowledge of a conflicting mark creates serious legal obligations that cannot be ignored.
Australia IP
CG
Coleman Greig Lawyers
Article
Alright, Alright, Our Rights? Generative AI And Celebrity Voices
It has been reported that actors Matthew McConaughey and Sir Michael Caine have each signed a deal with AI audio company, ElevenLabs, allowing for the creation of AI-generated versions of their voices. These agreements follow on from a recent trend in Hollywood for celebrity partnerships with AI-generative tech companies, which now includes the likes of Dame Judi Dench and Kristen Bell who both partnered with Meta in 2024 for the use of their voices.
Australia Technology
MO
Mills Oakley
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