Article
ASCI Releases Guidelines For Responsible Labelling Of Synthetically Generated Content In Advertising
On 29 September 2026, the Advertising Standards Council of India (ASCI) released the Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising (Guidelines), following consultation on the draft guidelines issued in May 2026. The Guidelines set out labelling requirements for synthetic content in advertisements and identify prohibited use cases. The Guidelines come into effect three months after the date of publication (i.e., 29 December 2026).
Khaitan & Co LLP