Turkey: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
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The Turkish Competition Board’s Sahibinden Commitment Decision: A Closer Look At Digital Platform Commitments
On December 25, 2025, the Turkish Competition Board (“Board”) accepted the revised commitments submitted by Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş. (“Sahibinden”) and terminated the investigation launched against Sahibinden under Article 6 of Law No. 4054 on the Protection of Competition (“Law No. 4054”) concerning alleged leveraging practices associated with Sahibinden's Otobid service.
Turkey Anti-trust
EG
ELIG Gürkaynak Attorneys-at-Law
Article
A New Era Begins For Digital Advertising: New Rules For Targeted Advertising And AI-Generated Ads
Turkey's advertising regulator has introduced groundbreaking rules governing targeted advertising and AI-generated content, marking the first comprehensive framework addressing these digital practices. How will these transparency requirements reshape the relationship between advertisers, platforms, and consumers in an increasingly AI-driven marketplace?
Turkey Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
A New Era In Advertising: Amendments To The Regulation On Commercial Advertising And Unfair Commercial Practices
The Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices1 (the “Amending Regulation”), prepared by the Ministry of Trade, will enter into force on 1 August 2026. The Amending Regulation introduces comprehensive amendments through sixteen articles, with significant changes concerning definitions, discounted sales, environmental claims, consumer reviews, advertisements disseminated through social media influencers, targeted advertising, and prohibited advertisements.
Turkey Media & IT
MP
EKSP Law Firm
Article
Karanlık Tasarımların Türk Hukukundaki Yeri: 2026 Ticari Reklam Ve Haksız Ticari Uygulamalar Yönetmeliği Değişiklikleri Işığında Güncel Bir Değerlendirme
Dijital ortamlarda kullanıcıları manipüle eden karanlık tasarımlar, Türk hukukunda haksız ticari uygulama rejimi içinde nasıl konumlanmaktadır? 2026 Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği değişiklikleri, hedefli reklamcılık, yapay zeka kullanımı ve indirimli satış reklamları gibi alanlarda hangi yeni şeffaflık yükümlülükleri getirmektedir?
Turkey Consumer
Universal Hukuk | Law & Consultancy
Article
Reklam Hukukunda Güncel Gelişme: Yönetmelik Değişikliği Ne Getirdi?
Turkey's amended Regulation on Commercial Advertising and Unfair Commercial Practices introduces comprehensive rules governing environmental claims, discount sales, social media influencer marketing, targeted advertising, and artificial intelligence usage in advertising. The new framework mandates that all advertisements must be clear, substantiable, distinguishable, and non-deceptive to consumers, with particular emphasis on protecting children from targeted ads and prohibiting misleading AI-generated digi
Turkey Consumer
C
CBC Law Firm
Article
Ticari Reklam Ve Haksız Ticari Uygulamalar Yönetmeliği’nde 2026 Değişiklikleri
Turkey's advertising regulations undergo their most comprehensive revision in years, introducing strict new rules for discount pricing, AI-generated content, influencer marketing, and environmental claims. With only a one-month compliance period before August 1, 2026 enforcement, businesses must rapidly adapt their pricing systems, advertising practices, and consumer review mechanisms to meet the new transparency and verification requirements.
Turkey Media & IT
Korkmaz Avukatlik Bürosu
Article
Ticari Reklam Ve Haksız Ticari Uygulamalar Yönetmeliği’nde Kapsamlı Değişiklikler Yapıldı
Türkiye'de ticari reklamlar ve haksız ticari uygulamalara ilişkin yönetmelikte yapılan kapsamlı değişiklikler, çevresel beyanlardan sosyal medya influencer reklamlarına, yapay zeka kullanımından tüketici değerlendirmelerine kadar birçok alanda yeni yükümlülükler getiriyor. 1 Ağustos 2026'da yürürlüğe girecek bu düzenlemeler, reklam verenler ve dijital platformlar için önemli
Turkey Consumer
N
Nazali
Article
Key Changes In Commercial Advertisement Regulation
The Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices, published in the Official Gazette dated 1 July 2026 and numbered 33297, introduces comprehensive changes to advertising practices. The amendments focus particularly on digital marketing, the use of artificial intelligence in advertising, social media influencer advertisements, environmental claims, and discounted sales practices.
Turkey Media & IT
HB
Herguner Bilgen Ucer Attorney Partnership
Article
Ticari Reklam Yönetmeliği’nde Önemli Değişiklikler
1 Temmuz 2026 tarihli ve 33297 sayılı Resmî Gazete’de yayımlanan Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik reklam uygulamalarına kapsamlı değişiklikler getiriyor. Değişiklikler, özellikle dijital pazarlama, reklamlarda yapay zeka kullanımı, sosyal medya etkileyicisi (influencer) reklamları, çevresel iddialar ve indirimli satış uygulamalarına odaklanıyor.
Turkey Media & IT
HB
Herguner Bilgen Ucer Attorney Partnership
Article
Google Ads Reklamlarında Rakip Marka Kullanımı: Yakın Tarihli Bir Mahkeme Kararı Üzerine Değerlendirme
Digital advertising has transformed trademark infringement beyond traditional uses, as competitors can now leverage Google Ads to redirect consumer searches through keywords and targeting parameters. A recent Turkish court decision examines how using a rival's registered trademark as a search term constitutes both trademark infringement and raises questions about unfair competition when sponsored ads appear above organic search results.
Turkey IP
G+
Gun + Partners
Article
New Online Safety And Gaming Platform Rules
Recent amendments have been introduced to Law No. 5651 on the Regulation of Broadcasts via the Internet and Combating Crimes Committed Through Such Broadcasts (Law No. 5651) through the Law on Amendments to the Social Services Law and Certain Laws, which was published on 1 May 2026. For the first time under Turkish legislation, the concepts of game platform, game distributor, and game developer have been expressly defined. In addition, new online safety obligations have been imposed on social network providers.
Turkey Media & IT
KD
Kolcuoglu Demirkan Kocakli Attorneys at Law
Article
Turkish Competition Board Accepts Sahibinden’s Revised Commitments Concerning Otobid
The Turkish Competition Board (“Board”) issued an important commitment decision1 (“Decision”) concerning Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret Anonim Şirketi ("Sahibinden"), one of Türkiye's leading online listing platforms. Sahibinden operates the website sahibinden.com, which brings together buyers and sellers across a broad range of listing categories, including real estate and second-hand vehicles.
Turkey Anti-trust
KD
Kolcuoglu Demirkan Kocakli Attorneys at Law
Article
The Advertising Board Sanctioned Some Crypto Asset Companies For Misleading Advertisements
The Presidency of the Advertising Board (“Board”) under the Ministry of Trade decided, at its meeting dated March 12, 2026 and numbered 367, to impose sanctions on many businesses and individuals within the scope of applicants’ complaints, based on its findings and assessments regarding advertisements they published online. These decisions were published in the Board’s press bulletin (“Press Bulletin”).
Turkey Technology
LP
LBF Partners
Article
Reklam Kurulu, Bazı Kripto Varlık Şirketleri’nin Yanıltıcı Reklamlarına Yaptırım Uyguladı
Ticaret Bakanlığı’na bağlı Reklam Kurulu Başkanlığı (“Kurul”) tarafından, 12 Mart 2026 tarihli ve 367 sayılı toplantısında, başvuru sahiplerinin şikayetleri kapsamında birçok işletme ve kişiler hakkında, internet ortamında yayınladıkları reklamlara ilişkin tespit ve değerlendirmeleri doğrultusunda yaptırımlar uygulanmasına karar verilmiştir.
Turkey Technology
LP
LBF Partners
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