Turkey: Advertising, Marketing & Branding

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Curated
The Turkish Competition Board’s Sahibinden Commitment Decision: A Closer Look At Digital Platform Commitments
On December 25, 2025, the Turkish Competition Board (“Board”) accepted the revised commitments submitted by Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş. (“Sahibinden”) and terminated the investigation launched against Sahibinden under Article 6 of Law No. 4054 on the Protection of Competition (“Law No. 4054”) concerning alleged leveraging practices associated with Sahibinden's Otobid service.
Turkey Anti-trust
EG
ELIG Gürkaynak Attorneys-at-Law
Article
New Restrictions On Alcohol Advertising: Is Alibi Branding Also Prohibited?
Turkey's Law No. 7584 introduces sweeping restrictions on how alcoholic beverage brands can be used in marketing, events, and retail environments. The amendments expand existing advertising prohibitions to include packaging elements, trade names, and visual identifiers, while banning the use of identical brands across fermented and distilled products. Companies must navigate complex compliance requirements as authorities...
Turkey Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
Alkollü İçki Reklamlarında Yeni Sınırlar: Alternatif Marka Kullanımları Da Yasaklandı Mı?
Turkey's new alcoholic beverage advertising regulations introduce significant restrictions on brand usage, sponsorships, and marketing activities. The amendments prohibit using product packaging elements in events and publications, restrict brand visibility at retail locations, and ban the same trademark across fermented and distilled alcoholic beverages.
Turkey Media & IT
G+
Gun + Partners
Curated
The Turkish Competition Board’s Sahibinden Commitment Decision: A Closer Look At Digital Platform Commitments
On December 25, 2025, the Turkish Competition Board (“Board”) accepted the revised commitments submitted by Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş. (“Sahibinden”) and terminated the investigation launched against Sahibinden under Article 6 of Law No. 4054 on the Protection of Competition (“Law No. 4054”) concerning alleged leveraging practices associated with Sahibinden's Otobid service.
Turkey Anti-trust
EG
ELIG Gürkaynak Attorneys-at-Law
Article
Dijital Reklamcılıkta Yeni Dönem Başlıyor: Hedefli reklamcılık ve yapay zekâ ile oluşturulan reklamlara ilişkin yeni düzenlemeler
Turkey's advertising regulations now require transparency in targeted advertising and AI-generated content, mandating clear disclosure of targeting criteria and synthetic media use. How will these new rules reshape digital marketing practices and what compliance challenges lie ahead for advertisers operating in Turkish markets?
Turkey Media & IT
G+
Gun + Partners
Article
Karanlık Tasarımların Türk Hukukundaki Yeri: 2026 Ticari Reklam Ve Haksız Ticari Uygulamalar Yönetmeliği Değişiklikleri Işığında Güncel Bir Değerlendirme
Dijital ortamlarda kullanıcıları manipüle eden karanlık tasarımlar, Türk hukukunda haksız ticari uygulama rejimi içinde nasıl konumlanmaktadır? 2026 Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği değişiklikleri, hedefli reklamcılık, yapay zeka kullanımı ve indirimli satış reklamları gibi alanlarda hangi yeni şeffaflık yükümlülükleri getirmektedir?
Turkey Consumer
Universal Hukuk | Law & Consultancy
Article
Reklam Hukukunda Güncel Gelişme: Yönetmelik Değişikliği Ne Getirdi?
Turkey's amended Regulation on Commercial Advertising and Unfair Commercial Practices introduces comprehensive rules governing environmental claims, discount sales, social media influencer marketing, targeted advertising, and artificial intelligence usage in advertising. The new framework mandates that all advertisements must be clear, substantiable, distinguishable, and non-deceptive to consumers, with particular emphasis on protecting children from targeted ads and prohibiting misleading AI-generated digi
Turkey Consumer
C
CBC Law Firm
Article
Ticari Reklam Ve Haksız Ticari Uygulamalar Yönetmeliği’nde 2026 Değişiklikleri
Turkey's advertising regulations undergo their most comprehensive revision in years, introducing strict new rules for discount pricing, AI-generated content, influencer marketing, and environmental claims. With only a one-month compliance period before August 1, 2026 enforcement, businesses must rapidly adapt their pricing systems, advertising practices, and consumer review mechanisms to meet the new transparency and verification requirements.
Turkey Media & IT
Korkmaz Avukatlik Bürosu
Article
Ticari Reklam Ve Haksız Ticari Uygulamalar Yönetmeliği’nde Kapsamlı Değişiklikler Yapıldı
Türkiye'de ticari reklamlar ve haksız ticari uygulamalara ilişkin yönetmelikte yapılan kapsamlı değişiklikler, çevresel beyanlardan sosyal medya influencer reklamlarına, yapay zeka kullanımından tüketici değerlendirmelerine kadar birçok alanda yeni yükümlülükler getiriyor. 1 Ağustos 2026'da yürürlüğe girecek bu düzenlemeler, reklam verenler ve dijital platformlar için önemli
Turkey Consumer
N
Nazali
Article
Amendments To The Regulation On Commercial Advertisement And Unfair Commercial Practices
Turkey's advertising landscape is undergoing a major regulatory transformation with new rules governing AI-generated content, social media influencer marketing, and environmental claims. The amendments introduce strict requirements for targeted advertising to children, mandate disclosure of AI-generated advertisements, and establish detailed guidelines for discount pricing and consumer reviews.
Turkey Consumer
G+
Gun + Partners
Article
Key Changes In Commercial Advertisement Regulation
The Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices, published in the Official Gazette dated 1 July 2026 and numbered 33297, introduces comprehensive changes to advertising practices. The amendments focus particularly on digital marketing, the use of artificial intelligence in advertising, social media influencer advertisements, environmental claims, and discounted sales practices.
Turkey Media & IT
HB
Herguner Bilgen Ucer Attorney Partnership
Article
Ticari Reklam Yönetmeliği’nde Önemli Değişiklikler
1 Temmuz 2026 tarihli ve 33297 sayılı Resmî Gazete’de yayımlanan Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik reklam uygulamalarına kapsamlı değişiklikler getiriyor. Değişiklikler, özellikle dijital pazarlama, reklamlarda yapay zeka kullanımı, sosyal medya etkileyicisi (influencer) reklamları, çevresel iddialar ve indirimli satış uygulamalarına odaklanıyor.
Turkey Media & IT
HB
Herguner Bilgen Ucer Attorney Partnership
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