Turkey: Advertising, Marketing & Branding

Temmuz ayında kişisel verilerin korunması alanında, veri işleme süreçlerini daha somut ve uygulamaya dönük şekilde şekillendiren önemli gelişmeler yaşanmıştır.

In July, significant developments took place in the field of personal data protection, further shaping data processing practices in a more concrete and practice-oriented manner.

Turkey's advertising regulator has introduced groundbreaking rules governing targeted advertising and AI-generated content, marking the first comprehensive framework addressing these digital practices. How will these transparency requirements reshape the relationship between advertisers, platforms, and consumers in an increasingly AI-driven marketplace?

Turkish law has evolved significantly in addressing dark patterns—manipulative digital interface designs that steer consumers toward decisions contrary to their interests. The 2026 amendments to the Regulation on Commercial Advertising and Unfair Commercial Practices introduce comprehensive transparency obligations covering targeted advertising, AI-generated content, discount claims, and consumer reviews. How do these new provisions reshape the legal framework for protecting consumer autonomy in digit

Dijital ortamlarda kullanıcıları manipüle eden karanlık tasarımlar, Türk hukukunda haksız ticari uygulama rejimi içinde nasıl konumlanmaktadır? 2026 Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği değişiklikleri, hedefli reklamcılık, yapay zeka kullanımı ve indirimli satış reklamları gibi alanlarda hangi yeni şeffaflık yükümlülükleri getirmektedir?

Turkey's amended Regulation on Commercial Advertising and Unfair Commercial Practices introduces comprehensive rules governing environmental claims, discount sales, social media influencer marketing, targeted advertising, and artificial intelligence usage in advertising. The new framework mandates that all advertisements must be clear, substantiable, distinguishable, and non-deceptive to consumers, with particular emphasis on protecting children from targeted ads and prohibiting misleading AI-generated digi

Turkey has introduced a new regulatory framework governing the production and marketing of fruit saplings and propagation materials through a comprehensive certification system.

Recent amendments have been introduced to Law No. 5651 on the Regulation of Broadcasts via the Internet and Combating Crimes Committed Through Such Broadcasts (Law No. 5651) through the Law on Amendments to the Social Services Law and Certain Laws, which was published on 1 May 2026. For the first time under Turkish legislation, the concepts of game platform, game distributor, and game developer have been expressly defined. In addition, new online safety obligations have been imposed on social network providers.

The Turkish Competition Board (“Board”) issued an important commitment decision1 (“Decision”) concerning Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret Anonim Şirketi ("Sahibinden"), one of Türkiye's leading online listing platforms. Sahibinden operates the website sahibinden.com, which brings together buyers and sellers across a broad range of listing categories, including real estate and second-hand vehicles.