Turkey: Consumer Law

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.
Article
Turkish Commercial Advertising Regulation Amendments
Turkey introduces sweeping reforms to its advertising regulations, establishing comprehensive rules for AI-generated content, social media influencer marketing, targeted advertising, and environmental claims. The amendments mandate transparency requirements for artificial intelligence use in advertising, impose strict disclosure standards for influencer partnerships, and introduce enhanced consumer protections for digital marketplaces and online reviews.
Turkey Consumer
PL
Pi Legal Consultancy
Article
Dark Patterns Under Turkish Law: A Current Assessment In Light Of The 2026 Amendments To The Regulation On Commercial Advertising And Unfair Commercial Practices
Turkish law has evolved significantly in addressing dark patterns—manipulative digital interface designs that steer consumers toward decisions contrary to their interests. The 2026 amendments to the Regulation on Commercial Advertising and Unfair Commercial Practices introduce comprehensive transparency obligations covering targeted advertising, AI-generated content, discount claims, and consumer reviews. How do these new provisions reshape the legal framework for protecting consumer autonomy in digit
Turkey Consumer
Universal Hukuk | Law & Consultancy
Article
Amendments To The Regulation On Commercial Advertisement And Unfair Commercial Practices
Turkey's advertising landscape is undergoing a major regulatory transformation with new rules governing AI-generated content, social media influencer marketing, and environmental claims. The amendments introduce strict requirements for targeted advertising to children, mandate disclosure of AI-generated advertisements, and establish detailed guidelines for discount pricing and consumer reviews.
Turkey Consumer
G+
Gun + Partners
Article
Google Ads Reklamlarında Rakip Marka Kullanımı: Yakın Tarihli Bir Mahkeme Kararı Üzerine Değerlendirme
Digital advertising has transformed trademark infringement beyond traditional uses, as competitors can now leverage Google Ads to redirect consumer searches through keywords and targeting parameters. A recent Turkish court decision examines how using a rival's registered trademark as a search term constitutes both trademark infringement and raises questions about unfair competition when sponsored ads appear above organic search results.
Turkey IP
G+
Gun + Partners
Article
E-Ticaret Pazar Yerlerinin Tüketiciye Karşı Sorumluluğunda Yeni Dönem: Anayasa Mahkemesi’nin İptal Kararı
Anayasa Mahkemesi (“Mahkeme”), 12.02.2026 tarihli ve E.2024/187, K.2026/42 sayılı kararıyla, e-ticaret alanında aracı hizmet sağlayıcıların tüketiciye karşı sorumluluğunu sınırlayan iki önemli kanun hükmünü Anayasa’ya aykırı bularak iptal etmiştir. Karara konu uyuşmazlık, bir tüketicinin e-ticaret platformu üzerinden satın aldığı ayıplı mal nedeniyle uğradığını ileri sürdüğü manevi zararın tazminini talep ettiği bir davadan kaynaklanmaktadır.
Turkey Consumer
E
Egemenoglu
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