Turkey: Consumer Law

Turkey's amended Regulation on Commercial Advertising and Unfair Commercial Practices introduces comprehensive rules governing environmental claims, discount sales, social media influencer marketing, targeted advertising, and artificial intelligence usage in advertising. The new framework mandates that all advertisements must be clear, substantiable, distinguishable, and non-deceptive to consumers, with particular emphasis on protecting children from targeted ads and prohibiting misleading AI-generated digi

Turkey has introduced a comprehensive regulatory framework governing novel foods, establishing procedures for market authorization, scientific assessment, and data protection. The regulation defines novel foods, sets out application requirements, and introduces specific provisions for traditional foods from third countries while excluding pig- and insect-based products from authorization.

Turkey's advertising regulations undergo their most comprehensive revision in years, introducing strict new rules for discount pricing, AI-generated content, influencer marketing, and environmental claims. With only a one-month compliance period before August 1, 2026 enforcement, businesses must rapidly adapt their pricing systems, advertising practices, and consumer review mechanisms to meet the new transparency and verification requirements.

Bilindiği üzere Avrupa Parlamentosu, Avrupa Yeşil Mutabakatı kapsamında “2050 yılına kadar iklim-nötr Avrupa”2 hedefinin bir parçası olarak, 13 Haziran 2024 tarihinde 2024/1799 sayılı Malların Onarımını Teşvik Eden Ortak Kurallar Hakkında Direktifi’i (“Onarım Hakkı Direktifi/Direktif”) kabul etmişti. Direktif ile Avrupa Birliği, yerleşik tüketim alışkanlıklarını dönüştürmeyi ve döngüsel ekonomiye geçişi hızlandırmayı amaçlamaktaydı.

As is well known, the European Parliament adopted Directive (EU) 2024/1799 on Common Rules Promoting the Repair of Goods (the “Right to Repair Directive” or “Directive”) on June 13, 2024, as part of its “Climate-neutral Europe by 2050”2 goal under the European Green Deal. With this Directive, the European Union aimed to transform established consumption habits and accelerate the transition to a circular economy.

Turkey has introduced a new regulatory framework governing the production and marketing of fruit saplings and propagation materials through a comprehensive certification system.

The primary objective of trademark law is to prevent consumers from being misled as to the commercial origin of goods and services while safeguarding the rights of trademark owners; at the core of this protection lies the concept of likelihood of confusion.

The Ministry of Agriculture and Forestry has introduced significant updates to the Guideline on the Turkish Food Codex Regulation on Food Labelling and Consumer Information.

Yargıtay 11. Hukuk Dairesi, kargo ve lojistik sektörünü yakından ilgilendiren, ezber bozan bir karara imza attı. 18.11.2025 tarihli ve 2025/6032 E., 2025/6819 K. sayılı bu karar...