Turkey: Consumer Law

Turkey introduces sweeping reforms to its advertising regulations, establishing comprehensive rules for AI-generated content, social media influencer marketing, targeted advertising, and environmental claims. The amendments mandate transparency requirements for artificial intelligence use in advertising, impose strict disclosure standards for influencer partnerships, and introduce enhanced consumer protections for digital marketplaces and online reviews.

Bu makale, yurt dışı merkezli şirketlerin Türkiye'deki faaliyetlerini hizmet ilişkisi altında yerel şirketler aracılığıyla yürütmesi halinde ortaya çıkan hukuki sorumluluk rejimini incelemektedir

Turkish law has evolved significantly in addressing dark patterns—manipulative digital interface designs that steer consumers toward decisions contrary to their interests. The 2026 amendments to the Regulation on Commercial Advertising and Unfair Commercial Practices introduce comprehensive transparency obligations covering targeted advertising, AI-generated content, discount claims, and consumer reviews. How do these new provisions reshape the legal framework for protecting consumer autonomy in digit

Digital advertising has transformed trademark infringement beyond traditional uses, as competitors can now leverage Google Ads to redirect consumer searches through keywords and targeting parameters. A recent Turkish court decision examines how using a rival's registered trademark as a search term constitutes both trademark infringement and raises questions about unfair competition when sponsored ads appear above organic search results.

Anayasa Mahkemesi (“Mahkeme”), 12.02.2026 tarihli ve E.2024/187, K.2026/42 sayılı kararıyla, e-ticaret alanında aracı hizmet sağlayıcıların tüketiciye karşı sorumluluğunu sınırlayan iki önemli kanun hükmünü Anayasa’ya aykırı bularak iptal etmiştir. Karara konu uyuşmazlık, bir tüketicinin e-ticaret platformu üzerinden satın aldığı ayıplı mal nedeniyle uğradığını ileri sürdüğü manevi zararın tazminini talep ettiği bir davadan kaynaklanmaktadır.

By its decision dated 12.02.2026 and numbered E.2024/187, K.2026/42, the Constitutional Court (the “Court”) annulled two important statutory provisions limiting the liability of intermediary service providers towards consumers in the field of e-commerce, on the grounds that they were unconstitutional.

In Turkish law, mediation was initially established as a voluntary alternative dispute resolution method; however, over time, it has become a mandatory step that must be exhausted before filing a lawsuit in certain types of disputes.

Türk hukukunda arabuluculuk, başlangıçta ihtiyari bir alternatif uyuşmazlık çözüm yöntemi olarak düzenlenmişken, zaman içerisinde bazı uyuşmazlıklar bakımından dava açılmadan önce tüketilmesi gereken zorunlu bir aşama hâline gelmiştir.

Turkey's new regulatory framework for health claims in dietary supplement advertising has fundamentally restructured how companies can market their products to consumers. The Turkish Medicines and Medical Devices Agency now centrally controls health claim approvals, while strict prohibitions prevent disease treatment claims and require specific labeling disclosures to protect public health.