Nigeria on Advertising, Marketing & Branding

The marketing landscape has evolved profoundly, revolutionizing how products and services are promoted and sold.

Value Added Tax (VAT) is an indirect tax imposed on the supply of goods and services. Historically, this supply of goods and services involved physical exchanges in specific locations known as markets, where the identities of the transaction parties were also disclosed.

In recent years, Nigeria has experienced a dramatic rise in social media usage and digital content creation. According to Statista, as of January 2023, Nigeria had 31.6 million active social media users.