Nigeria: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
Can You Trademark A Colour? What 7-Eleven’s Lawsuit Against Nike Means For Nigerian Brands
When 7-Eleven sued Nike over the Air Max 95 "Big Bubble" sneaker's orange, green, and red stripes, the internet dismissed it as frivolous—but Nigerian law, following a quiet 2022 amendment, now recognizes colour trademarks just like American law does. This case reveals how brands can protect their visual identity through colour combinations, and why proximity to a well-known brand's look carries real legal risk.
Nigeria IP
OA
Olisa Agbakoba Legal (OAL)
Article
Beyond Future Ai Laws: How The NDPA And Gaid Already Regulate Artificial Intelligence In Nigeria
Artificial intelligence systems are already processing personal data and making consequential decisions across Nigerian industries, from finance to healthcare. While many assume AI remains unregulated in Nigeria until dedicated legislation arrives, organisations deploying credit-scoring algorithms, automated recruitment tools, and clinical decision-support models may already be subject to binding legal obligations under the country's existing data protection framework.
Nigeria Privacy
SB
Stren & Blan Partners
Article
Protecting The Brand Of Nigerian Athletes: Rethinking IP In Sports
The global sports industry generates billions in revenue through broadcasting, sponsorships, and merchandising, with intellectual property rights serving as the invisible currency that determines ownership and profit. As Nigerian athletes command increasing global attention, this analysis examines whether they possess the legal tools and awareness necessary to protect and monetize their personal brands in an industry where image rights, trademarks...
Nigeria IP
JE
Jackson, Etti & Edu
Article
The Powers Of The Advertising Regulatory Council Of Nigeria To Regulate Social Media Posts: A Review Of The Federal High Court's Decision In Digi Bay Limited & 2 Others -v- Attorney General Of The Federation & Anor (Unreported Suit No. FHC/L/CS/1262/2024, Judgment Delivered On 29 April 2025)
Before the enactment of the Advertising Regulatory Council of Nigeria Act 2022, the applicable law regulating the advertising sector in Nigeria was the Advertising Practitioners...
Nigeria Media & IT
AS
Abdu-Salaam Abbas & Co.
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