Nollywood And Brand Synergy: A Product Placement Perspective

Inventa is a leading Intellectual Property Law Firm, specialized in the protection and internationalization of trademarks, patents, industrial designs, copyright and domain names. With over 50 years of experience in Portugal, the European Union and all the African jurisdictions, Inventa has served thousands of clients holding large trademark and patent portfolios, and other entities dealing with R&D daily.

Our headquarters are based in Lisbon, Portugal, and we also have offices in Angola, Mozambique, Democratic Republic of Congo, Nigeria, Cape Verde, Sao Tome, East Timor and Macao. Inventa also holds a large network of representatives all across the African region, including representation before the ARIPO and OAPI regional organizations, committed to delivering global coverage with local experience.

Explore Firm Details

Product placement in Nollywood, the Nigerian film industry, presents a growing opportunity for brands and filmmakers.

Nigeria Intellectual Property

Vera Albino

Product placement in Nollywood, the Nigerian film industry, presents a growing opportunity for brands and filmmakers. Acknowledged as a significant catalyst for brand recognition within the country, Vera Albino's analysis of this partnership also underscores the critical role of tailored legislation by Nigerian authorities.

To view the article in full click here

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Authors

Nollywood And Brand Synergy: A Product Placement Perspective

Contributor

Intellectual Property

Contributor

Nigeria