Article
India’s First Smell Trademark: A Landmark Step In Non-Traditional Trademark Protection
India has achieved a historic breakthrough in the development of its intellectual property system with the Trade Marks Registry accepting and granting protection to India’s first olfactory or smell trademark- a floral, rose-like aroma used on vehicle tyres, by Sumitomo Rubber Industries Ltd . in respect of Application No. 5860303. The decision is a landmark in Indian trade mark law and it broadens the very concept of what a “mark” could be under the Trade Marks Act, 1999. Traditionally, trademarks in India were confined to visual or audible elements, such as words, logos, shapes and sounds (Graphical representations).
India
IP