What is the Unit Sale Price?
The unit sale price refers to the price of the product per standard unit of measurement, such as per kilogram, per liter, per meter, etc. It is a critical piece of information that helps consumers compare prices of similar products sold in different quantities and packaging.
Key Requirements for Declaring Unit Sale Price-
- Format and Placement:
- The unit sale price must be declared clearly and prominently on the package.
- It should be in close proximity to the retail sale price
(MRP).
- Standard Units of Measurement:
i. "Rs.__ per g" For pre-packaged commodities with net quantity of commodity less than one kilogram ii. "Rs.__ per kg" For pre-packaged commodities with net quantity of commodity more or equal to one kilogram iii. "Rs.__ per cm" For pre-packaged commodities with net length of the commodity less than one meter iv. "Rs.__ per metre" For pre-packaged commodities with net length of the commodity more or equal to one meter v. "Rs.__per number" vi. "Rs.__ per ml" For pre-packaged commodities with net volume of the commodity less than one litre vii. "Rs.__ per L" For pre-packaged commodities with net volume of the commodity more or equal to one litre
- Visibility and Legibility:
The unit sale price must be easily readable and understandable by consumers under normal conditions of purchase and use.
The font size should be proportionate to the label size and not smaller than the font size used for the net quantity declaration.
- Consistency and Accuracy:
The declared unit sale price must be accurate and consistent with the net quantity and the maximum retail price (MRP) of the product.
Manufacturers and packers must ensure that there are no discrepancies between the declared unit sale price and the actual price calculated based on the MRP and net quantity.
Example of Unit Sale Price Declaration-
Let's take an example of a packaged commodity, "Sunflower Oil," sold in a 1-liter bottle with an MRP of ₹200. The declaration would look like this:
"Sunflower Oil
Net Quantity: 1 Liter
MRP: ₹200.00 (Inclusive of all taxes)
Unit Sale Price: ₹200.00 per Liter
Manufactured by: ABC Pvt. Ltd., 123 Industrial Area, Mumbai, India
Date of Manufacture: April 2024
Best Before: April 2025
Consumer Care: 1800-123-4567, customercare@abc.com"
Benefits of Declaring Unit Sale Price-
- Transparency:Providing the unit sale price promotes transparency and helps consumers make informed purchasing decisions.
- Comparability:It allows consumers to easily compare the prices of different brands or different package sizes of the same product.
- Consumer Protection:It helps prevent deceptive pricing practices and ensures that consumers are not misled by varying package sizes and presentations.
- Fair Trade Practices:Encourages fair competition among manufacturers and retailers by standardizing price declarations.
Conclusion-
The declaration of the unit sale price as per the Legal Metrology (Packaged Commodities) Rules, 2011, is a significant measure to enhance consumer protection and promote fair trade practices. By providing clear and accurate unit sale prices, manufacturers, packers, and retailers can build consumer trust and facilitate better decision-making for their customers.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.