Cyprus: Trademark

Michael Kyprianou Law Firm shares insights from their Intellectual Property Department on nine critical considerations for creating, protecting, and growing a brand. From selecting distinctive trademarks and conducting availability searches to securing digital assets and planning international protection, this guidance helps business owners avoid common trademark pitfalls in today's competitive digital marketplace.

A strong brand is one of the greatest assets a business can build. Yet many Cyprus companies overlook trademarks, treating the registration of their brand name or logo, as a bureaucratic formality rather than a strategic decision. This can lead to lost market share, investor hesitation, and costly disputes.

When business owners and brand experts brainstorm for a name or sign for a new product or service, their instinct is often to be as clear as possible.

LABUBU dolls, initially introduced in 2015 by Hong Kong illustrator Kasing Lung, transitioned, from book series characters ("the Monsters") into collectible figurines, when the Chinese retail giant, Pop Mart, began distributing them in 2019.

When two or more parties collaborate on a creative or innovative project, establishing clear ownership arrangements of the resulting intellectual...

Living in the attention economy makes change a constant. Businesses need to adapt and evolve. And what is more in need of a change than a company's main attention-grabbing arsenal? It's trademarks. But let's rewind for a moment.

There are several reasons why German entrepreneurs may choose to move their company to Cyprus:

The Cyprus Registrar of Intellectual Property (Registrar) delivered three reasoned decisions on the 29th of May 2024 concerning three oppositions filed on 07.09.2021 by Antargaz...

Discover why savvy investors are turning to Cyprus for intellectual property investments amidst the UK's upcoming Non-Dom rule changes with Eurofast tax experts.