Article
Proactive And Reactive Strategies To Protect Your Brand At The Border And On The Web: Lessons From Our Recent Webinar
Counterfeiting and trademark infringement have evolved beyond traditional marketplaces, creating complex challenges in both physical and digital spaces. Graham Hood and Tamara Céline Winegust discuss practical strategies for brand protection, from border enforcement to online monitoring, and explain why businesses need coordinated, proactive approaches tailored to their specific markets and products.
Smart & Biggar