Worldwide: Licensing & Syndication

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.
Article
Fielding Success: Navigating The Legal Landscape Of Venue Naming Rights And Sponsorship Agreements
Stadium naming rights and sponsorship agreements involve complex negotiations between venue operators and brand marketers, requiring careful attention to trademark licensing, exclusivity provisions, and long-term risk allocation. Legal practitioners must navigate intricate issues ranging from signage placement and digital visibility to player name-image-likeness rights and force majeure provisions.
United States IP
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Sheppard, Mullin, Richter & Hampton LLP
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