Vanessa Torres Appears On “The LMA Perspective,” A Podcast From The Legal Marketing Association Focused On Trends, Leadership, And Business Development In The Legal Industry

Lowenstein’s Chief Marketing & Business Development Officer Vanessa Torres appears on “The LMA Perspective,” a podcast from the Legal Marketing Association focused on trends, leadership, and business development in the legal industry, to discuss how law firm business development professionals are evolving from brand and communications support to becoming “chief growth officers.”

As a critical driver behind executing Lowenstein’s strategic plan, which envisions increasing headcount and geographic locations over the next 3-5 years, Torres explains how she is pairing technology and data with human judgment to provide strategic guidance to the firm’s attorneys. She recommends investing in three critical areas: technology that fits with a particular firm’s specific needs, training in data literacy, and building relationships.

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