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FTC Draft Personalized-pricing Policy Would Require More Than A “personalized Price” Disclosure
The Federal Trade Commission has released a draft enforcement policy statement targeting undisclosed personalized pricing practices, proposing that retailers must clearly disclose when prices are individualized based on consumer data. The proposal would require businesses to explain not only that a price is personalized, but also the basis for personalization and the types of personal data used in pricing decisions.
Hogan Lovells Cadwalader